Promote your iOS and Android apps using Yandex.Direct. Creating ads is simple: just include a link in your app and add your heading and text. Icons, prices, ratings, and technical specifications will be added automatically.
These ads can only be displayed on compatible mobile devices (smartphones and tablets) on the Yandex search results pages and in the ad networks (YAN and ad exchanges).
Ads in the ad networks and in search results vary in appearance.
In the Link to App in Store field, enter the link to your app in the app store (AppStore or Google Play). You can't make changes to the app link after you save the ad.
Come up with a heading and text for your ad (please read the moderation requirements).
After you enter a link to your app, Yandex.Direct will upload the icon, price, rating, number of reviews, and technical characteristics from the store. Uncheck the corresponding box in the Advanced block if you don't want to show this information in your ad. More about additional parameters.
You can add a wide-format image to an ad (with an aspect ratio of 16:9). Images are displayed by default for all Yandex.Direct ads in ad networks. The cost per click on an ad must be higher than 3 rubles (values for other currencies). Please read the moderation requirements for images.
Remember to indicate the correct age restrictions.
Ad icons must meet moderation requirements. If the icon doesn't meet the requirements, then the ad will display without it. You can decrease the size of the icon as long as it's proportional and meets ad block setting requirements (up to 16 pixels along any given side).
Ad ratings are rounded to the nearest 0.5. For example, if a given app rating is 4.3, then the rating shown in the ad will be 4.5. Likewise, if the former is 4.2, then the ad will display a 4 rating.
Please note that the system gets data for the country indicated in the link parameters. If no country is indicated in the link parameters, then data for Russia will be uploaded by default.
If you add a price, then it will display on the button (for example, ). The user will see the price in the currency of the country they are located in. If the price for that country could not be uploaded from the app store, then the button will display without a price. Depending on the ad block format on one or another content site, the action button may be displayed without a price.
Ads will be updated automatically within 24 hours if no other actions are undertaken by the advertiser when information about the app is updated in the app store.
Select your keywords so that it will be easier for users to find your offer based on the search terms they enter.
Ads will only be served on compatible devices (smartphones and tablets). You can restrict impressions to a particular type of device in the Device type block (Tablets/Smartphones).
Users prefer to be connected via Wi-Fi if they are downloading large apps. If you are advertising an app that takes up a lot of space, you'll want to serve ads only to those users connected via Wi-Fi. Go to the Connection Type block and select Mobile Connection and Wi-Fi/Wi-Fi Only).
In any case, ads will be served to users whose devices could not be determined with certainty.
The connection and device types set for the ad group take priority over those set for the campaign.
Use impression strategies to manage your ad budget in accordance with your goals. Please note that the “Average Cost to Install App” and “Maximum Number of App Installations” strategies are designed specifically for app ads.
If you've chosen a strategy with manual bid management, you can set your price per click (bid) for each keyword individually or for all keywords at once on the Set CPC page.
The bidding page shows position prices and the corresponding click prices for smartphones and tablets, as well as impressions and clicks made on Yandex mobile search results pages over the last 28 days of the ad group's operation.
Position prices and click prices are calculated for all search queries which include the keyword (without stop-words). For example, when calculating prices for the keyword elephant game, competing search queries are considered for elephant game, happy elephant game, elephant game for android as well as others.
Use adjustments to raise or lower the CPC when ads are served to a given audience. To disable impressions for a certain audience, set the bid coefficient to “decrease by 100%”.
You can see statistical reports for ads for mobile apps via the Report wizard. Additional sections are available for this campaign type: Connection type and Operating system type.
Please note that the statistics for Connection type started accumulating from October 16, 2015, while Operating system type statistics started from September 15, 2015.