How to launch a campaign

Click Add → Campaign. Select your advertising goals:

  • In the Campaign Wizard, click Recognition and reach.
  • In the expert mode, click Reach in Yandex Advertising Network.

Enter the site URL.

Step 1. Create an ad
  1. Upload a video from your computer.

    The video must meet the moderation rules and the following technical requirements:

    Format MP4, WebM, MOV, QT, FLV, AVI
    Size 100 MB maximum
    Duration Between 5 and 60 sec

    For non-skippable ads, max video duration is 15 seconds.

    Aspect ratio 16 : 9; 1 : 1; 9 : 16
    Minimum resolution 360p
    Recommended resolution 1080p
    Video frame rate between 20 and 30 frames/second
    Video codecs H.264, VP6F, VP8, Theora
    Number of video tracks 1
    Minimum quality 44 kHz, 16 Kbit/s, stereo
    Audio codecs AAC, MP3, Vorbis
    Number of audio tracks 0 or 1
    File codec avc1, F4V, isom, M4A, M4V, mp4, mp41, mp42, qt
    Cover No
  2. To prevent the user from skipping your video, enable the Make a video non-skippable option. Such a placement is available for videos up to 15 seconds long and brings you maximum full views. Non-skippable ads can be placed only in InStream videos.

    You can use both videos and banners in a campaign at the same time.

  3. Configure the carousel: up to 15 slides with products or services. Each slide consists of an image with a description and a separate link. The slides help to shorten the user's path from the ad to a potential purchase. The carousel is available in all video formats.
  4. Add video elements that will only be shown in OutStream format: title with text, logo, action button:

    • The logo will increase the brand's visibility even before users watch the video.

    • In the text, you can use the company's slogan or provide information about your special offers: for example, discounts or delivery options.

    • It's better that you add a call to purchase or a call to learn more about the services to the button. This way you can increase the number of converted sessions, because your users will know where the click would bring them.

      Using an additional button, you can enable the user to go directly to your product page or order form.

  5. Add the ADFOX tag or Yandex Metrica pixel to count ad impressions.

    To specify a single tag for all videos, on the Configure all tab, enter the ADFOX tag or specify a link to the Yandex Metrica pixel. The tag or pixel must include the %random% macro. They must also support HTTPS. The maximum number of tags is 4.

    You can also enable impression counting for each video on the Configure individually tab.

Step 2. Define your audience
  1. Select the display regions.

  2. Specify the user profile: this is the set of characteristics of the users that you want to serve your ads for. You can combine the following criteria:

    • Demographic profiles.
    • Interests.
    • Habits and behavior.

In the section on the right, you'll see the total number of unique users that match the characteristics specified in this step.

If you have multiple targeting criteria, the intersection of their targetings is used. For example, if you select both interests and devices in settings, then the selected audience will satisfy both criteria. This might decrease your campaign reach.

Inside a targeting criteria, targetings are combined. For example, if you enter multiple interests, the audience that has at least one of them is selected. This way you can increase your campaign reach.

Step 3. Enter a budget and choose a strategy
  1. Specify the start and end date of the campaign.

  2. Set your budget for this period.

  3. Choose a strategy:

  4. Enter the CPV or CPM.

    The section on the right will show the serving forecast for your campaign for the given budget and creative formats. The system will analyze all the settings and offer an updated recommendation for the CPM that will let you effectively use your budget during the period.

  5. Set up impression restrictions if needed:

    • enable and configure your ad impression frequency per user
    • set impression limits by content type
    • exclude specific sites
    • set inventory types
    • select the types of devices to serve ads on
Step 4. Enable advertising analytics

If the campaign meets the Brand Lift Search Liftβ or Visit Liftβ criteria, run the surveys.

As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It then uses this token to aggregate all your placement data and transmit it to the Unified Internet Advertising Registry (ERIR). Learn more about ad labeling.

Create a display campaign

Ad moderation and launching a campaign

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad.

Moderators will check whether the ad follows the guidelines. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Ad serving will begin as soon as Yandex receives your payment.

Learn more

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.