Audio ads

Audio ads in Yandex Direct improve brand perception and awareness, expand your reach, and increase sales.

Audio clips are played between music tracks on Yandex Radio and Yandex Music in desktop and mobile versions for users who don't have a subscription. You can add images to your ad. Clicking the ad takes the user to your landing page.


Emotional engagement

The user is emotionally engaged while listening to music. This helps draw the user's attention to the ad.

With music genre targeting, audio ads can help you create the right associations with your brand. You might want to target ads at people who enjoy listening to rock, pop, or electronic music.

No advertising noise

Unlike other formats, audio ads are not affected by “banner blindness” (when users do not notice ads on the page). Only one audio clip is played, and the user can't skip it.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.