Types of ads

A single campaign can have different types of ads. We recommend you try creating as many options as possible so that your ads can be served on all the available ad platforms.

Text only

Ads for most products and services

With images

Attract more attention to your ad using an image

With video

Transform your ads into pay-per-click video ads

With priority placement on mobile devices

Ads that are adapted to phone screens

Text only

The ad will consist of a title, ad text, and a link to the advertised site. The titles and texts of ads must be of interest to the user or offer a solution to their problem.

Ads are served in search results and in ad networks.

How to write an effective text

With images

A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.

Ads with images are shown in ad networks.

How to add images to ads

With videos

Videos turn your Text & Image Ads into short (10 second-long) video clips. Shoot your video and upload it when creating an ad. Ads with videos are placed in the video network and other relevant sites of the Yandex Advertising Network in the OutStream and InStream units. Users can choose to skip the video after five seconds.

How do I add a video?

With priority placement on mobile devices

Ads with priority placement on mobile devices are ads that are adapted to phone screens (mobile phones and smartphones). An effective ad contains a concise and clear text which is easy to read on a mobile phone screen. A vCard in the ad lets the user contact you quickly. Users can call you by clicking your phone number.

Ads display in the search results:

How to create a mobile ad

Have questions?

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