Types of ads
A single campaign can have different types of ads. It's best if you try to create as many different types as possible, so that your ads can be served on all the available ad platforms.
Ads for most products and services
Attract more attention to your ad with an image
Transform your ads into pay-per-click video ads
Ads that are adapted to phone screens
The ad will consist of a title, ad text, and a link to the advertised site. The titles and texts of ads must be of interest to the user or offer to solve a problem for them.
Ads are served in search results and in ad networks.
A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.
Image ads are displayed on networks (Yandex Advertising Network sites and other ad exchanges), but not in ads on search results pages.
With video extensionsVideo extensions turn your Text & Image Ads into short, ten second-long video clips. They are generated automatically and use the title, text, image and link from your ad. You can replace a generated video extension with another that has its own video background and audio.
Ads with video extensions are served in ad networks (in InPage and InStream blocks). Users can choose to skip the video after three seconds.
With priority placement on mobile devices
Ads with priority placement on mobile devices are ads that are adapted to phone screens (mobile phones and smartphones). An effective ad contains a concise and clear text which is easy to read on a mobile phone screen. A vCard in the ad lets the user contact you quickly. To make a call, they just click on the telephone icon .
Ads are served in the search results, but there are fewer of them on the mobile version of Yandex. Two ads are shown in premium placement and one in guaranteed placement.