Types of ads
A single campaign can have different types of ads. We recommend you try creating as many options as possible so that your ads can be served on all the available ad platforms.
 | Ads for most products and services |
 | Attract more attention to your ad using an image |
 | Transform your ads into pay-per-click video ads |
 | With priority placement on mobile devices Ads that are adapted to phone screens |
| Ads for most products and services |
| Attract more attention to your ad using an image |
| Transform your ads into pay-per-click video ads |
| With priority placement on mobile devices Ads that are adapted to phone screens |
Text only
The ad will consist of a title, ad text, and a link to the advertised site. The titles and texts of ads must be of interest to the user or offer a solution to their problem.
Ads are served in search results and in ad networks.
With images
A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.
Ads with images are displayed in the ad networks and product gallery above the (if your ad also specifies the price).
Text & Image ads can be served in the product gallery along with the standard product gallery ad formats: Yandex.Market offers, dynamic ads, and smart banners.
With video extensions
Video extensions turn your Text & Image Ads into short (10 second-long) video clips. They are generated automatically and use the title, text, image and link from your ad. You can replace a generated video extension with another that has its own video background and audio.Ads with video extensions are served in ad networks (in InPage and InStream blocks). Users can choose to skip the video after three seconds.
With priority placement on mobile devices
Ads with priority placement on mobile devices are ads that are adapted to phone screens (mobile phones and smartphones). An effective ad contains a concise and clear text which is easy to read on a mobile phone screen. A vCard in the ad lets the user contact you quickly. To make a call, just click on the telephone icon 
.
Ads display in the search results:
