Disclaimers and age ratings in ads

Disclaimers in combinatorial ads

You must add disclaimers to your ads when promoting medical services, medical devices, medicines, breast-milk substitutes and baby food, dietary supplements, products structurally similar to weapons, financial services, shared-equity construction and new developments, certification services, betting services, bankruptcy services, debt collection from individuals, and distance selling. For example:

• Contraindications apply. Consult a doctor.

• For children 11 months and older. Breastfeeding is preferred. Consult a doctor.

• Not a medicinal substance.

• Similar in construction to weapons.

• Project declaration is published on https://our.house.com/. Developer: House on Mars LLC.

• Financial services provided by: “Bank” LLC.

• Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.

• Certificate LLC, No. RA.RU.12AB34.

• Disclosure on the promoted site regarding the organizer of the gambling event, the participation rules, the number of prizes and the maximum amount of winnings, the time and location of the event, and the procedure for collecting winnings.

• Seller: John Smith, INN 9876543210.

• Excessive consumption is harmful to your health.

Text ads, including those with video, automatically include disclaimers. But you must add them manually to image ads in the unified performance campaign, display banners, and video ads.

To automatically add seller information to ads that promote distance selling or online stores, create a profile in Yandex Business and link it to your campaign.

If the products or services you're promoting don't fall under any of the categories listed above but a disclaimer was added to your ad, please contact support using the feedback form to remove the disclaimer.

Age ratings in combinatorial ads

The age restrictions must be specified in all ads that advertise information products:

• Games, movies

• concerts, shows, sports events and other entertainment events

• Print media (newspapers, magazines and books)

• programs and series on TV and radio

• Databases and computer programs

The age label 16+ is added to ads automatically. For subjects related to adult content, the 18+ label is added by default.

Label "For children 11 months and older. Breastfeeding is preferred. Consult a doctor" will be added to ads for baby food.

If your products are intended for children that are younger, you can change the rating manually on the campaign page. Example:

If the products or services you advertise do not belong to any of the abovementioned categories but a label has been added to the ad, please contact the support service using the feedback form to remove it.

Disclaimers and age ratings for image ads, display banners, and video ads

Image ads in the unified performance campaign, display banners, and video ads must contain all the information required by law and the Yandex Ad Serving Rules. Any required labels and restrictions must be added before the creative can be uploaded. Requirements for legal information for the licensed categories can be found in the Promotion categories section, as well as in the list below:

Age ratings

Ads for media products subject to classification under Federal Law No. 436-FZ "On Protecting Children from Information Harmful to Their Health and Development" must specify the appropriate age rating (0+, 6+, 12+, 16+, 18+).

Shared-equity construction

Ads promoting shared-equity construction must include:

• The name of the legal entity and its organizational and business structure (for example Developer: House on Mars LLC);

• URL of the Uniform Information System for Residential Construction hosting the project declaration (https://наш.дом.рф/).

Example: Project declaration available at https://наш.дом.рф/. Developer: House on Mars LLC.

Baby food

Ads for baby food must include:

• Age restrictions.

• A disclaimer about the need to consult a healthcare professional.

• A disclaimer that breastfeeding is recommended.

Medications, medical services, medical equipment

Ads for medicines, medical equipment, and medical services (including treatments) must contain a disclaimer regarding contraindications, advising users to review the instructions or consult a healthcare professional.

For image ads in the unified performance campaign and display banners, the disclaimer must occupy at least 5% of the banner area.

In video ads, the disclaimer must take up at least 7% of the video area and have a duration of at least 5 seconds.

Example

dietary supplements

Ads for dietary supplements must include a disclaimer stating that the promoted product is not a medicine.

For image ads in the unified performance campaign and display banners, the disclaimer must occupy at least 5% of the banner area.

In video ads, the disclaimer must take up at least 7% of the video area and have a duration of at least 5 seconds.

Remote sales and online stores

Ads for distance selling or online stores must include the following seller information:

• For legal entities: the name of the legal entity and details about its organizational and business structure, the Principal State Registration Number (OGRN), and legal address.

• For individual entrepreneurs: the full name of the individual entrepreneur and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).

• For self-employed persons: Full name and INN (TIN).

Financial services

Ads for financial services must include the legal name of the entity providing the services and its business structure.

In addition, ads for credit products (for example, loans, microloans, or mortgages) must feature the following disclaimer: "Review all loan terms in the designated section on the website. Evaluate your financial capacity and risks." It must take up at least 10% of the banner or video area.

Sports betting

Ads promoting betting services must include the following disclaimer:

• "Information about the gambling operator, event rules, schedules, standard procedures for determining winnings, maximum payout limits, and the location and procedure for claiming prizes is available on the advertised website."

Ads served to Belarus and Kazakhstan must also include the number of the bookmaking license, and the name, website or phone number of the issuing authority.

Certification

Ads promoting certification centers or intermediary services for processing and reviewing documents must include the legal name of the entity or the full name of the sole proprietor providing the services, along with their accreditation record number in the registry of accredited entities (for example, Certificate LLC, No. RA.RU.12АБ34).

Ads that promote assistance in obtaining certification without accepting or reviewing documents must include the disclaimer: "Assistance in selecting accredited entities for compliance evaluation (verification)."

Products similar in construction to weapons

Ads promoting products structurally similar to weapons must include a disclaimer stating that the product is not a weapon.

Bankruptcy

Ads for bankruptcy services must include the disclaimer: "Bankruptcy entails negative consequences, including restrictions on obtaining credit and a five-year prohibition on refiling." First contact your creditor and My Documents (MFC) center."

The disclaimer must occupy 7% of the ad.

Debt collection from individuals

Ads promoting debt collection from individuals must include the disclaimer: "All contacts by mail only as per Clause 3, Part 1, Article 4 of Federal Law No. 230-FZ dated July 3, 2016."

Energy drinks

Ads for non-alcoholic tonic beverages, including energy drinks, must include the disclaimer: "Excessive consumption is harmful to your health."

The disclaimer must occupy 7% of the ad.

Disclaimers must appear on screen alongside ads and be easy to read without requiring any special tools or extra steps. Text font must be readable at the minimum resolution. The information must remain visible on the screen long enough for the user to read the entire text at an average reading speed.

You can't place important information and disclaimers in the upper part of the banner (for example, don't place age ratings in the upper-right corner). Because this information is overlapped by system elements, for example the menu icon, the banner will be rejected.

We recommend placing the age label in the lower-right corner of the banner.

In large-format banners (such as premium search banners or premium billboards), disclaimers and legal information must not occupy the entire frame. You can place them at the bottom of the banner alongside the promoted object (for example, using alternating slides). For more information, see the recommendations.

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