Creating smart banners

To create smart banners, complete the following steps:

Step 1. Add feeds (files with data about your products or services)

You can provide information on your product offerings in the price list in a specific format — this is called a feed. To add a feed, click on the Feeds link on the “My campaigns” page and click +Add feed in the window that appears.

Enter the name of the feed and select the business type which best describes your product offers. Please note that once you save a feed, it will not be possible to change the business type. Add a link to the feed file or upload it.

Tip. If you have a lot of products (more than 500,000) in your feed, we recommend dividing it into smaller files.

Read more about adding a feed.

Step 2. Create creatives for smart banners in the ad builder

To design creatives, go to the “My campaigns” page, click on the Creatives for smart banners link and click the +Create creatives button in the page that opens. You can use different layouts and design settings in the ad builder.

Step 3. Create a campaign

In the Create campaign drop-down menu, select Smart banners. In the campaign settings you must enter a Metrica tag number.

Then create a smart banner group. Select one of your uploaded feeds and add up to 50 creatives. Please note that the only creatives that will be available are those whose subject corresponds to the business type in the feed. You can add the whole group of creatives, or several creatives from the group.

Titles for smart banners are generated automatically. If you want to use your own titles for groups of smart banners, enable the option Use text from feed as title and specify the case-sensitive name of the feed element to get data from. The creatives in the Ad Builder must have the Title option selected. If the text in the indicated feed element is longer than 33 characters, it will display partially in the title.

Tip. If your feeds are designed for different regions, create a separate ad campaign for each one. More information about geotargeting settings.

Step 4. Select a strategy

Three automatic strategies are available for this type of campaign. Decide what result the system should focus on and select the appropriate strategy:

• Optimize the number of clicks

• Optimize the number of conversions

• Average return on investment

Step 5. Configure filters

To generate smart banners, you can use the whole feed or individual offers that are selected using filters.

On the ad group editing page, click +New filter and add up to 50 filters connected by the conjunction “OR”. Please note that when adding new filters you can manage only those settings which correspond to the selected business type.