Recommendations

Recommendations suggest how you can adjust campaigns in order to get more clicks and conversions. Yandex.Direct will analyze your campaign data and provide personalized tips for how to improve performance. For example, it may suggest to increase the budget limit, automatically add keywords where they are not configured, or check the settings of ad groups that have few impressions.

You can see a forecast of how the number of clicks and expenditures will change after the recommendations are applied. The forecast is calculated using your campaign data for the previous seven days. Forecasts and recommendations are updated several times a day.

Where to see recommendations

To see what Yandex.Direct recommends, click Recommendations at the top of the page. You will see recommendations for all your campaigns. Each widget contains tips of a certain type.

Some recommendations can be applied directly from the widget. For example, you can allow impressions on sites that can bring you additional clicks. To do this, click Allow for all and the recommendations will be applied to all the sites specified in the widget. To apply the recommendations to each site individually, click View and then click Allow for the appropriate sites on the page that opens.

You can view recommendations from the My campaigns page. If the icon appears next to a campaign, ad group, or ad, this means that Yandex.Direct has a new recommendation for you. Click on the icon to view it.

See recommendations

How to tell whether the recommendations helped

To find out what impact the recommendations had on your ads, analyze the campaign statistics. Compare indicators for the periods before and after the recommendations were applied. Remember that statistics can be affected by other changes in your campaigns and by external factors, such as seasonality, website improvements, competitors, and so on.

Why don't I see any recommendations?

Recommendations might not be shown if:
  • Your ads have just started serving recently and there are not enough statistics yet.
  • You haven't created a campaign, ad group, or ad yet.
  • Yandex.Direct hasn't selected any recommendations for you yet.