Optimize clicks for a search banner
This strategy will help you maximize the number of clicks you receive per week while maintaining your preset average CPC. This strategy is good for advertisers who know how much they are willing to pay per visitor.
This strategy works best for campaigns that receive more than 100 clicks per week. If a campaign contains keywords with a relatively low CTR and gets less than 100 clicks per week, the average CPC may increase, but no more than twice.
The average CPC is your weekly budget expenditure divided by your weekly number of clicks, i.e., the average cost you pay when a user clicks on an ad.
How it works
Once your campaign is launched, the system will automatically assign bids for ads to maximize your number of users. You set the average CPC for the campaign, and the average weekly CPC will not exceed the specified amount. At the same time, the CPC may change throughout the week, going higher or lower than the specified average cost.
Analyze campaign performance and enter an appropriate average CPC. An unrealistic value will prevent the system from raising bids for effective filters, which will result in significantly fewer clicks.
The average cost may fluctuate up or down over the course of the day,
The minimum average CPC is 3 RUB (values in other currencies).
- Weekly budget
You can limit the weekly budget if necessary. The minimum weekly budget is 300 RUB (see other currencies).
- Maximum CPC
- You can limit the maximum CPC if necessary.