Technical limitations

Restrictions for ads

Maximum number of characters including spaces:

Text & Image ads
  • title — 56 characters (including spaces and punctuation marks), maximum 22 characters per word

  • additional title — 30 characters and 15 punctuation marks, maximum 22 characters per word

  • ad text — 81 characters and 15 punctuation marks, maximum 22 characters per word (the ad text may be cut off depending on the display location)

  • link — 1024 characters (including protocol)

  • display link — 20 characters (excluding the domain)
  • callouts — 25 characters (including spaces), the total callout length for an ad mustn't exceed 132 characters for desktop impressions and 66 characters for mobile impressions
  • sitelink — 30 characters (title), description — maximum 60 characters
Ads for mobile apps
  • title — 56 characters (including spaces and punctuation marks), maximum 22 characters per word

  • ad text — 75 characters, maximum 23 characters per word

  • link — 1024 characters (including protocol)

  • tracking link — 1024 characters (including protocol)

Dynamic ads
  • ad text — 81 characters including spaces and 15 punctuation marks, maximum 23 characters per word

Restrictions for campaigns and accounts

Keywords

The maximum keyword length is 4096 characters (including negative keywords, spaces, and Yandex.Direct operators). The number of keywords per group cannot exceed 200. Each keyword can contain a maximum of 7 words.

Negative keywords in a group

A list of negative keywords can contain a maximum of 4096 characters, not counting spaces. Maximum of 7 words per negative keyword.

Negative keywords for campaign

A list of negative keywords can contain a maximum of 20,000 characters, not counting spaces. Maximum of 7 words per negative keyword.

Ad group

Maximum of 1000 groups per ad campaign.

Number of ads

Maximum of 50 ads per group.

Ad campaigns

Maximum of 3000 campaigns per account, of which no more than 1000 can be active (active campaigns are considered to be all campaigns not located in the archive).

Videos

For placing Text & Image ads, as well as ads for mobile apps with videos, or video ads in display campaigns, you can use the following videos:

Format MP4, WebM, MOV, QT, FLV, AVI
Size maximum 100 MB
Duration Between 5 and 60 sec
Aspect ratio 3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
Minimum resolution 360p
Recommended resolution 1080p
Video frame rate from 20 frames/second
Video codecs H.264, VP6F, VP8, Theora
Number of video tracks 1
Minimum quality 44 kHz, 16 Kbit/s, stereo
Audio codecs AAC, MP3, Vorbis
Number of audio tracks no more than 1
File codec avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Cover No

For non-skippable video ads and a Large banner with a video on the Yandex Home page, you can only use videos up to 15 sec.

For video banners, the aspect ratio can only be 16:9.

Images

Text & Image ads Ads for mobile apps Search banners Logo for smart banners
Size in pixels At least 450 on each side From 1080 to 5000 240 × 400 Up to 800 × 800
Format JPG, PNG or GIF JPG or PNG JPG, PNG or GIF JPG or PNG
Maximum file size 10 MB 10 MB 120 KB 100 KB