Find and replace

The find and replace tool lets you quickly edit multiple keywords and negative keywords at once, even if they belong to different campaigns or ad groups. For example, you can fix a typo or add something to a keyword.

To find and replace text, go to the Keywords tab, select the keywords and click  → Find and replace. Enter the text you want to find in the Search field, and the text you want to replace it with in the Replace with field. Specify where to search for the fragment: in keywords, negative keywords, or all texts at once. You can change a maximum of 10,000 keywords at a time.

Click Preview to see the changes. The first 60 keywords are displayed in the preview. If everything looks correct, click Replace. The new text will replace the found one.

You can add a new text before or after the found one. To do this, instead of Replace with, select Add at the beginning or Add at the end from the drop-down list.

You can make changes in all the selected keywords without searching for a text. To do this, instead of Search, select All values from the drop-down list.