Turbo pages

Turbo pages are landing pages with accelerated loading speeds that are served on mobile devices. With Turbo pages, users can learn more about an advertised offer and contact you without opening the full site. Turbo pages help you increase conversion rates if your site is not optimized for mobile, or if it takes a long time to load or displays incorrectly on mobile devices and tablets. Turbo pages are indexed by search engines and may result in additional traffic if they match what users are searching for.

When ads are served on mobile devices, the website link or sitelink will lead to a Turbo page. If the ad is served on a desktop or tablet, the link will lead to your main site page.

Tutorial video. Turbo pages

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You can add a Turbo page for your website link or one of your sitelinks when you create or edit an ad group. Enter the main link to the site. If you don't have a website, you can enter your address and phone number for text and image ads. Click Turbo page → Choose to go to the library of Turbo pages. Click Create → Turbo page to go to the builder, or select a Turbo page that was previously added.

Learn more about how to create a Turbo page in the builder.

Statistics

To collect data in Yandex.Metrica about how users interact with your Turbo pages, you can use a preset or custom tag, or special URL parameters. You can view statistics for Turbo pages in the Report Wizard.

Learn more about statistics.

Group campaign management

You can add or remove Turbo pages from multiple ad groups at once using the mass changes feature. On the campaign page, check the boxes next to the names of the ads you want to change. A list of possible options will appear at the bottom of the page. Choose Edit and click Apply. On the page that opens, click Mass changes → Turbo pages, then specify the Turbo page or select the option Remove from all ads.

Manage request forms

Forms submitted from Turbo pages are sent to the email address specified in the Turbo Page Builder. You can also use the Yandex.Direct API to retrieve them.

If you aren't receiving any requests, find out whether users are submitting them. To do this in Yandex.Metrica, check the goal metrics for the Turbo Pages tag:

  • Submitting a request via the form.
  • Opening the thank you page.