Turbo pages

Turbo pages are currently in beta testing. Access to Turbo page creation is limited. To take part in the beta testing, contact Yandex via this form or use the services of an ad agency.

Turbo pages are landing pages with increased loading speeds that are served on mobile devices. A Turbo page lets the user learn more about a promotional offer and leave a request without clicking through to the full site. Turbo pages can bring in more conversions for advertisers whose sites are not adapted for mobile devices (such as site content displaying correctly or pages taking too long to load).

When ads are displayed on mobile, the website link or site link will lead to a Turbo page. If the ad displays on a desktop or tablet, the link will lead to the main site.

How to take part in beta testing

Choose a "Text & Image Ads" campaign type to take part in testing. Send Yandex the number of your campaign via the form below or use the services of an ad agency. Your request to take part will be considered within a week.

How to use Turbo pages

A Turbo page can be added to a link on a site or sitelink when creating or editing Text & Image Ads. Create a Turbo page in the Turbo Page Builder and then select a prepared Turbo page from the list.

Impression statistics

A Yandex.Metrica counter marked as “Turbo Pages” is automatically generated when creating your first Turbo page. This counter will be used in all Turbo pages for your Yandex.Direct username. With it you can analyze the performance of Turbo pages and understand how to improve them.

This counter will have several goals set for it:
Goal name Goal description
Turbo Pages — Title page — Button click Button click on a page with information about the product or service.
Turbo Pages — Form page — Open Loaded a page with a request form.
Turbo Pages — Form page — Send data button click Button click on a page with a request form.
Turbo Pages — Thank you page — Open Loaded the thank you page.
Turbo Pages — Thank you page — Go to site button click Button click on a page to visit a site.

For more information about goals, read the Yandex.Metrica help.

You can evaluate the results of using ads with Turbo pages in the Report Wizard. For example, to see how the bounce rate has decreased when serving ads on mobile devices, go to the Ad № cross section. In Columns, select Bounces. Then add the filter Device type → mobile.

Managing multiple Turbo pages

You can add Turbo pages to or edit them in several groups of Text & Image Ads immediately with mass changes. On the campaign page, check the boxes next to the names of the ads you want to change. A list of possible options will appear at the bottom of the page. Choose Edit and click Apply. In the page that opens, click Mass changes → Turbo pages and indicate the required Turbo page.