Document requirements

Smart banners are moderated based on website contents.

Depending on the type of product or service on the website, certain documents must be provided to post ads.

Required documents
Products and services that are subject to mandatory certification, registration or licensing

You must provide documents even if the goods or services are not added to the feed.

  • Copies of legal documents (licenses, certificates) and/or letters of guarantee. A list of documents, sample letters of guarantee, and other advertising information can be found in the section corresponding to the subject matter of your ads.
  • Guarantee letter to post smart banner ads.
Products and services that can't be advertised using the smart banner format

For example, medicinal substances, medical devices and services, or dietary supplements. A complete list of forbidden subject matter can be found under Advertising Requirements. Make sure that you don't add these types of products to your feed.

  • Guarantee letter to post smart banner ads.

The letter of guarantee should be drawn up in strict compliance with Yandex's rules.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Smart banner requirements