Display banner on the Yandex Home page
The Yandex Home display auction offers you the opportunity to place a display banner on the Yandex Home page. This can help you improve your brand awareness, increase customer loyalty and interest in the brand, and expand your reach. Payment is per 1000 impressions.
Benefits of a display banner on the Yandex Home page
- Wide coverage
Yandex is the most popular search engine in Russia*, so placing banners on the Yandex Home page can ensure that your brand reaches a multi-million audience.
- Managing targeting
You can set up time targeting and geo targeting, and also specify the version of the Yandex Home page where you want to place the banner: full or mobile.
- Cross-scenarios for communication with the audience
You can gather a segment of users who saw your display banner on the Yandex Home page and continue interacting with them, such as using contextual advertising.