Interface guide

The new interface reflects our new approach to campaign management. You can study campaign statistics, make data-based decisions, and immediately make changes all on the same page. With user-friendly navigation and tools, the new interface makes it easier and faster to configure advertising.

Where are all the features I'm used to?

Bid management

Find the campaign in the list and click Go to campaign.

Shared bid for a campaign

Click and go to Bid Wizard.

Statistics for all campaigns

Look for the "chart" icon in the side menu.

Account quality

Click the username next to the Add button.

Registered representatives

In the side menu, click Information → Your representatives.

I only see some of my campaigns. Where are the others?
Check the filters. Yandex.Direct shows pay-per-click campaigns and pay-per-impression campaigns separately. To see the archived campaigns, change the status filter: instead of “All non-archived” select “All campaigns” or “Archived”.
Where are the links that used to be at the bottom of the page?

The links that were at the bottom of the page moved to the left menu:

  • Feeds, retargeting lists, smart banner creatives, Turbo Page Builder, mobile apps are in the Library.
  • Operations with XLS/XLSX files, Changelog, Keyword Planner are in Tools.

Screen is cluttered

Click Columns in the upper-right corner: there you can remove the columns you no longer need.

Table doesn't fit on the screen

Expand Yandex.Direct to full screen: click in the upper-right corner.

Basic elements

In the new interface, all data for your campaigns, groups, and ads is shown in the same window. See the main elements below.

  1. Menu

    Quick access to statistics, information about representatives, all tools and additional materials for ad campaigns in the library. If you need to enlarge the table, collapse the menu by clicking the arrow at the bottom.

  2. Campaign data

    All the necessary and important indicators are shown on the same page.

  3. You can quickly find all ads with a specific word, even those that relate to different groups or campaigns, or find all campaigns with a certain number of clicks. For example, in the filter under the Ads tab, select Parameters → Image → = Enabled to only show ads with images.

    To see display campaigns, instead of CPC campaigns select Pay-per-impression campaigns.

  4. Navigation tabs

    You can switch between objects: campaigns, groups, ads, and keywords. First mark the campaigns you need and then go to the appropriate tab, such as Groups. It will only contain groups in the selected campaigns.

    Similarly, you can immediately switch from campaigns to ads or from a group to keywords and back.

  5. Customize the table layout

    You can add or remove columns with the data on the pages of campaigns, ad groups, ads, and keywords. Click Columns and select the indicators you need. To change the order of data, move the indicator to the desired location.

  6. Expand to full screen

    Expand your workspace when you use Yandex.Direct.

  7. Actions

    Actions are useful if you need to perform some operations with the selected objects: change their status, go to Report Wizard, or use Bid Wizard.

Navigation

How to find campaigns
In the box next to the filter icon, enter the name or number of the campaign you want to find. You can also find the desired campaign by filtering by strategy, placement, and other criteria.
How to view detailed information about a campaign and targeting criteria

The Go to campaign button is next to the campaign name. You can also click next to the campaign and select this option in the menu.

Where to find retargeting lists or smart banner creatives
To find retargeting lists, feeds, smart banner creatives, Turbo Page Builder, mobile apps, and negative keywords, click Library in the side menu.
How to find keyword selection (wordstat)
In the side menu, click Tools → Keyword selection.

Actions with campaigns

How to create a campaign
In the side menu, click Add → Campaign.
How to mark campaigns as important
  1. Select the desired campaigns in the list, then click Actions → Add to most important.

  2. To view the list of important campaigns, open the filter by campaign status and choose Most important only.

How to submit for moderation, start, or stop a campaign

Click next to the campaign and select the desired action: submit for moderation, start, stop, delete, archive, unarchive, export to XLS/XLSX.

How to launch or submit multiple campaigns for moderation
To stop, start, submit for moderation, copy, delete, archive, unarchive, add or remove multiple campaigns from most important: first select the campaigns in the list, then click Action and select the action.
How to set up a daily budget for a campaign
Select the campaign and enter the amount in the Budget column.
How to view and change campaign settings
To the left of the campaign, click . In the menu that opens, select Edit.
How to see a list of all ad groups or ads in a campaign
Select the desired campaigns and click Groups or Ads in the menu above the list of campaigns.
How to see a list of all targeting criteria
Select the campaigns, then click in the menu above the table: Bids and keywords, Feed filters, Retargeting & Audiences, or User profiles.

Viewing statistics

How to track metrics on the campaign page

Create your own table with campaign data:

  1. Add or remove columns using the menu Columns → Campaign columns. To rearrange the columns, move the indicator to the desired location.

  2. Add statistics for goals to the data (if they are configured in Yandex.Metrica). To do this, go to Columns → Choose goals and choose the ones you want.

  3. Select the period to show statistics for. To do this, click Statistics to the left of the filter.

How to open Report Wizard
If you need more detailed analysis, go to Report Wizard:
  • For a single campaign, click next to it and choose Statistics in the menu.
  • For multiple campaigns, select them and click Actions → Statistics for <n> campaigns.

  • For all campaigns: in the side menu select Statistics → Statistics for all campaigns.

Learn more about Report Wizard here.

Payment and setting up a shared account

How to top up the account

Click Top up at the top of the page. In the window that opens, specify the payment amount, select the method, and click Issue invoice.

Learn more about payment methods

How to open shared account settings

Click with the amount at the top of the page. In the window that opens, click Go to settings.

Learn more about shared accounts

How to view and change the average daily budget

Click with the amount at the top of the page. In the window that opens, the Average daily budget section shows the current limit. To adjust it, click Change. Into the Shared account window, under Average daily budget, click Configure and set the limit.

Learn more about the average daily budget

Keyword planner

The keyword planner helps you expand the set of keywords and negative keywords for your ad group by using Yandex search query statistics from the wordstat.yandex.ru service.

To select keywords, click Add → Keywords, select the campaign and ad group, and click Add.

Learn more about the keyword planner.

Find and replace

The find and replace tool lets you quickly edit multiple keywords in different campaigns and groups at once (for example, fix a typo).

To perform a replace action, go to the Bids and keywords tab and click  → Find and replace.

Learn more about find and replace.

Setting bids

You can quickly set bids in search results and ad networks:

  • For the entire campaign.
  • For a large number of keywords, even if they belong to different campaigns or ad groups.

For the entire campaign

Click next to the campaign and choose Bid Wizard.

For keywords

Select the campaigns and ad groups. On the Bids and keywords page, select the keyword and click  → Bid Wizard.

Learn more about setting bids.

Recommendations

Recommendations suggest how you can adjust campaigns in order to get more clicks and conversions. Yandex.Direct will analyze your campaign data and provide personalized tips for how to improve performance. Follow the recommendations and monitor the results.

To see what Yandex.Direct recommends, click Recommendations at the top of the page. Learn more about recommendations.