Ad moderation

All ads in Yandex.Direct are moderated to ensure their compliance with advertising material requirements. You can view the Yandex.Direct ad placement rules in the Help section.

On this page you will find answers to frequently asked questions about moderation.

  1. Documents for moderation
  2. Moderation period
  3. Moderating an updated ad
  4. Questions about moderation results

Documents for moderation

Advertising certain types of good or services on Yandex.Direct requires special documents (licenses, certificates, registration papers). You can find a list of documents that may be required in certain cases in the Help section. Use the form below to send the supporting documents.

If the ad for your category of product requires a letter of guarantee, before sending it, please make sure that it follows the rules:

Moderation period

Advertising materials such as text, keywords, and links (if any) usually pass moderation within a few hours. No ads are reviewed at night. If over a hundred ads from a single campaign are sent to moderation all at once, then this might take more time. The more ads a campaign contains, the longer it usually takes to moderate. If you would like to reduce the moderation time, we recommend that you divide up your ad materials and send them to moderation in smaller groups.

Moderation of contact information takes place during the business hours you indicate, so it may take 24 hours or more.

In some cases an ad may begin being displayed automatically. This means that the ad will be displayed almost immediately after being created or edited. however, the moderator will additionally check it for compliance with the advertising material requirements and it may be rejected later based on the results of the check. The moderation of such ads usually takes place within about three days.

You will receive an email notifying you of the outcome of the moderation. The results will also be displayed in your campaign list.

Attention.

Our moderators work 7 days a week from 9:00 am to 12:00 midnight (UTC +3). Ads are not reviewed during night hours.

Moderating an updated ad

Until the updated version of your ad passes moderation, Yandex.Direct will continue showing the old version (with old keywords, bids, and adjustments). A message that the old ad is being shown will appear under the ad, next to its moderation status.

After the moderator has approved the new ad, the updated one will automatically replace the previous version. Moderators may reject the keywords partially. If the ad text itself has been accepted, then the ad will start to be displayed with the accepted keywords. In this case, the ad will have the following status: “Some of the key words were rejected”.

If you deactivated the old ad while waiting for moderation, please don't forget to reactivate it after moderation. Once your ad is edited, its statistics will display only the updated text, and the list of keywords in the statistics will include only the updated keywords.

If the new version of the ad does not pass moderation and you have stopped serving ads for the old version of the ad, it will be moved to the “Rejected” tab when ad serving resumes. The old version of the ad will not be served. Make the necessary changes and send the new version of the ad to moderation.

Questions about moderation results

If your ad didn't pass moderation, try to find the problem yourself, or contact us if necessary.

Choose the reason for rejection:

Check the image for the following common problems:

  • Blurry image.
  • Image is not related to the ad text.
  • Logos, watermarks, and text take up more than 20% of the entire image.

Also make sure that the image meets the other Yandex.Direct requirements.

Did you find the problem?

Use the Yandex.Direct interface to change the image and re-submit your ad for moderation.

Contact the customer service department via the feedback form.

Please spell check your ad text. To do this, use Yandex Speller or any other spell check service.

Did you find the problem?

Use the Yandex.Direct interface to edit the ad text and re-submit it for moderation.

Contact the customer service department via the feedback form.

If your ad contains a message that your product or service is better than other products or services on the market (“product #1”, “exclusive”, “best quality”, etc.), your website must contain evidence for this statement, such as an independent report. If there is no such evidence, remove these statements or reword them using less emphatic terms (for example, “possibly the best of its kind”).

Did you find the problem?

Use the Yandex.Direct interface to edit the ad text and re-submit it for moderation.

Contact the customer service department via the feedback form.

Contact the customer service department via the feedback form.

If one or more ads from an ad group is suspended, none of the ads in that group are served until the placement requirements have been met. To start serving your ad group, either archive your restricted ad or disable impressions for it.

Select the ad subject:

What service do you offer?

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

What product or service do you offer?

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

Health and beauty products and services very similar to medical and pharmaceutical products and services. Be careful when designing your ads: if you indicate that your product has a therapeutic effect or mention names of diseases, your ad will be moderated in accordance with the rules described in the Medical services or Medical devices section.

What product or service do you offer?

The system can attribute a beauty product to a medical one if the ad or site information indicates that the product has a medical or therapeutic effect. According to the law, this can only be stated in ads for medical products.

  1. Make sure you do not indicate any medical effect or mention the name of a disease in your ad or on your site. Your ads must also meet the legal requirements of the countries where they will be served.

  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

What services do you offer?

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. Make sure that your ads meet the legal requirements of the countries where they will be served.
  2. Make sure that you have submitted all the required documents to us.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

  1. On the Advertised subjects page, go to the relevant section.
  2. Make sure that your ads meet the requirements for the countries where they will be served.
  3. Make sure that you have submitted all the required documents to us. The list of required documents, appropriate form of letters of guarantee, and other particularities are given for each category of goods and services. You can find requirements for letters of guarantee in the Rules for submitting a letter of guarantee section.
  4. You can find the list of categories of products and services which cannot be advertised on this page. Please make sure that your products/services do not fall into these categories.

Did you find the problem?

If there is an error in the ad, go to the Yandex.Direct interface to correct the ad text and re-submit the ad for moderation.

If you have not submitted all the documents required for ad placement, submit them via the feedback form.

Contact the customer service department via the feedback form.

The advertising subject is usually identified correctly during moderation. An ad can be classified with an unexpected subject for one of the following reasons:

You didn't account for legal requirements

Many everyday products and services are subject to certification or licensing. For example, if your ad mentions services such as massage, cosmetology, waxing, or passenger transport, to serve your ads in Russia you must submit a copy of your license for these services. To check whether you have to submit documents to place your ads, see Advertised subjects.

Changes in legislation
If you previously placed your ad without supporting documents and now you have to provide documents, check whether your product or service is now listed as being subject to certification or licensing. Moreover, advertising for some products or services may be prohibited.
The ad does not indicate the intermediary nature of the service
If you act as an agent, aggregator, consultant, etc., you must clearly indicate the intermediary function in the ad text (for example, “assistance in obtaining a mortgage loan” or “doctor appointment scheduling service”). Otherwise, the end service is considered the ad subject and it requires additional documentation to place your ad.
Requirements for additional subjects covered by the ad are not met

For example, you have a real estate agency and indicate in one of your ads that an apartment can be purchased under a loan. In this case, you have to submit documents for a lender because the ad advertises an additional licensed service.

Have we identified the subject correctly?

If your product or service is prohibited, we cannot publish your ad. In all other cases, use one of these methods to place your ad:

  • If you want to change the current subject, edit your ad in the Yandex.Direct interface so that it doesn't mention or display inappropriate products or services. Then re-submit the ad for moderation.
  • If you want your ad to be published with the current subject, make sure that it meets the requirements for the countries where you place the ad. Then submit the documents necessary for advertising.

    You can find the requirements and list of documents on the Advertised subjects page, in the section describing your subject. If you need to submit a letter of guarantee to place your ad, you can find applicable requirements in Rules for submitting a letter of guarantee.

Contact the customer service department via the feedback form.

To fix the cause of your ad's failure to pass moderation, you need to know its status:
  • The ad was completely rejected due to problems in the text or formatting.
  • Ad impressions are restricted in certain regions because the ad fails to meet the legislation of such regions.

To find out your ad status, look at the message in the Yandex.Direct interface.

If your ad has been rejected, proceed to solving problems with rejected ads. If serving is restricted or prohibited, use the troubleshooting wizard for restricted ads. To contact the customer service department, write to us via the feedback form.