Ad moderation

All ads in Yandex.Direct are moderated to ensure their compliance with advertising material requirements. You can view the Yandex.Direct ad placement rules in the Help section.

On this page you will find answers to frequently asked questions about moderation.

  1. Documents for moderation
  2. Moderation period
  3. Moderating an updated ad
  4. Questions on moderation results

Documents for moderation

Advertising certain types of good or services on Yandex.Direct requires special documents (licenses, certificates, registration papers). You can find a list of documents that may be required in certain cases in the Help section. Use the form below to send the supporting documents.

If the ad for your category of product requires a letter of guarantee, before sending it, please make sure that it follows the rules:

Moderation period

Advertising materials such as text, keywords, and links (if any) usually pass moderation within a few hours. No ads are reviewed at night. If over a hundred ads from a single campaign are sent to moderation all at once, then this might take more time. As a rule, the more ads a campaign contains, the longer the campaign takes to moderate. If you would like to reduce the moderation time, it's recommended that you split your ad materials up, and sending them to moderation in smaller instalments.

Moderation of contact information takes place during the business hours you indicate, so it may take 24 hours or more.

In some cases an ad may begin being displayed automatically. This means that the ad will be displayed almost immediately after being created or edited. however, the moderator will additionally check it for compliance with the advertising material requirements and it may be rejected later based on the results of the check. The moderation of such ads usually takes place within about three days.

You will receive an email notifying you of the outcome of the moderation. The results will also be displayed in your campaigns lists.


Our moderators work from 9:00 am to 12:00 midnight Moscow time, 7 days a week. Ads are not reviewed during night hours.

Moderating an updated ad

Until the updated version of your ad passes moderation, Yandex.Direct will continue showing the old version (with old keywords, bids, and adjustments). A message that the old ad is being shown will appear under the ad, next to its moderation status.

After the moderator has approved the new ad, the updated one will automatically replace the previous version. Moderators may reject the keywords partially. If the ad text itself has been accepted, then the ad will start to be displayed with the accepted keywords. In this case, the ad will have the following status: “Some of the key words were rejected”.

If, while waiting for moderation, you deactivated the old ad, please don't forget to reactivate it after moderation concludes. Once your ad is edited, its statistics will display only the updated text, and the list of keywords in the statistics will include only the updated keywords.

If the new version of the ad does not pass moderation and you have stopped serving ads for the old version of the ad, when repeating the launch of the ad, it will be moved to the “Rejected” tab. There will not be impressions for the old version of the ad. Make the necessary changes and send the new version of the ad to moderation.

Questions on moderation results

You can find out why an ad was rejected and get recommendations for correcting your errors in the Direct interface. Just click How to fix it on the rejected ad.