Creating ads

In the Create campaign drop-down menu, select Text & Image ad. Think up a campaign name and select a region and display strategy. Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

Just one group with one ad is enough to create a campaign. You can add new groups or ads at any time.

By default, a new ad is created as a Text & Image ad. You can start setting it up immediately:

Step 1. Compose your ad title and text

Describe your offer and what sets it apart from the competition. Review our recommendations for writing ads. A compelling title and text will help you attract users and improve the CTR of your ads.

Step 2. Enter a link to your site

In the Link to site field, enter the webpage address that your ad will lead to. The site must match the ad text and meet the Yandex requirements.

Set the display link — this is the webpage address that will be shown in the ad. It lets users know which page they will visit by clicking on the ad.

If you don't have your own site, leave Link to site empty and enter your contact information in Address and telephone number (learn more about vCards).

Step 3. Add extensions

Ad extensions make your ad more informative and appealing, and they help improve CTR. You can add images, sitelinks, and callouts. Video extensions are added automatically.

Step 4. Set up impression criteria

Targeting criteria are configured for an entire ad group (for all the ads in the group).

In search results, ads are shown for search queries that contain the entire keywords you have specified, or by autotargeting.

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.

Try it out

Ad moderation and campaign launching

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.