Create ads

Step 1. Go to the campaign creation page and make settings

Click Add campaign. Choose Expert mode and select your ad goal: Conversions, sales, and traffic.

Enter the campaign name. Set the campaign start and end dates. If you want to serve ads at a specific time, configure time targeting.

Select an ad strategy.

Add a promo.

Some of the information will be filled in automatically. Check it and change it as necessary. Learn more about basic ad campaign settings.

Step 2. Create an ad group and set up the targeting criteria

Note. Targeting criteria are configured for an entire ad group (for all the ads in the group).

Choose the display region for your ads.

To display your ads in search results for user queries, set up the keywords, enable autotargeting, or use both methods.

When serving ads on ad networks, the system automatically selects ads that have the keywords that match the subject matter of the content site or the interests of a user. If you have a Yandex Metrica tag or a Yandex Audience segment, you can add a retargeting list.

Step 3. Select the ad type and make design settings

By default, a new ad is created as a Text & Image ad. You can start setup immediately.

Come up with an ad title and text. Describe your offer and what sets it apart from the competition. Review our recommendations for writing ad texts.

To make your ad more appealing and improve its CTR, add an image under Images. A video extension will be added automatically.

To make your ad more noticeable and informative, under Video, add a file with a video clip or use a video clip from the gallery.

Technical requirements for video clips

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	maximum 100 MB
Duration	Between 5 and 60 sec
Aspect ratio	3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
Minimum resolution	360p
Recommended resolution	1080p
Video frame rate	from 20 frames/second
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	no more than 1
File codec	avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Cover	No

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	maximum 100 MB
Duration	Between 5 and 60 sec
Aspect ratio	3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
Minimum resolution	360p
Recommended resolution	1080p
Video frame rate	from 20 frames/second
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	no more than 1
File codec	avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Cover	No

Note. Videos created in Video Builder meet all the above requirements.

To motivate users to interact with your ad, add an action button. It will add one more link to an ad with an image, a video, or a video extension.

Step 4. Enter your contact information

In the Link to site field, enter the webpage address that your ad will lead to. The site must match the ad text and meet the Yandex requirements.

Set the display link — this is the webpage address that will be shown in the ad. It lets users know which page they will visit by clicking on the ad.

If you don't have your own website, leave Link to site empty and enter your contact information in vCard. Learn more about vCards.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept the Yandex terms for publishing your ad. Moderators usually review an ad within a few hours. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.