How to launch a campaign

Step 1. Go to the campaign creation page and make settings

Click Add → Campaign. Choose Expert mode and select your ad goal: Reach on Yandex services.

Enter the campaign name. Make settings:
  1. Select a product: for each product, you can see the maximum and minimum number of impressions, expiration date, and CPM.
  2. Set the campaign start and end dates.
  3. Specify the campaign budget. The planned number of impressions will be calculated using the basic CPM of the product. Basic CPM may be subject to markups if the product uses settings with increasing coefficients for targetings. Final CPM will be specified after all targetings are selected in the group. For more information about markups, see the product description.
  4. Specify the Yandex Metrica tag on your website.
  5. Go to the advanced settings and enable the option Extend campaign automatically to use your remaining budget effectively and reach a large audience. Your placement period will extend to the end date or until your budget runs out.
Step 2. Create an ad group.
For this ad group, set up:

The final CPM depends on the selected targetings: certain markups are applied. For example, your CPM might increase if you select users in Moscow and Saint Petersburg, serving based on audience interests or for a certain age category. The cost may be reduced if serving is disabled for certain regions or interests. Different products use different markups. The final CPM is specified under Markups.

Step 3. Add creatives

Add creatives of any size: click Add → Upload creatives. Upload an image or HTML5 banner from your computer or choose a previously added banner.

To learn about requirements for creatives, see Requirements for banners in Media Services, Requirements for advertising materials on, Requirements for banners on Yandex Realty, and Requirements for banners on Yandex Maps. Banners must also meet the moderation requirements and technical requirements.

Specify up to three links to the website. Make sure that the sequential number of the link matches the clickNum parameter value when calling the method homeExpandableDesktopBannerAPI.clickAndClose(clickNum) from the banner code.

Step 4. Enter a Yandex Audience pixel and impression tag
You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.

Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous identifiers of users who have seen your ad. You can use this data when you set up your retargeting.

You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the %random% macro. They must also support HTTPS.

As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It then uses this token to aggregate all your placement data and transmit it to the Unified Internet Advertising Registry (ERIR). Learn more about ad labeling.

Create a campaign with a fixed CPM

Ad moderation and launching a campaign

After you create your ads, they are checked for compliance with the design requirements and moderation rules: In order to pass moderation, also make sure that you have enough funds on your shared account to pay for placement. If you can't deposit the total amount in full now, write to your Manager at Yandex.

On the campaign page, click  → Send to moderation and confirm that you agree with the terms of ad placement on Yandex. It usually takes the moderators a few hours to review ads.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Attention. The creatives must be approved by moderators. Ad impressions won't start otherwise.

Your ads will begin displaying as soon as Yandex receives your payment. It may take up to one day to activate impressions, regardless of the launch method.

You can check the campaign status in the Status column. To set up the column display, click Columns on the campaign page.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.