Data from third parties

Yandex Direct ads contain information from third parties such as Yandex Market, Auto.ru, or the Central Bank of Russia by default. This information improves ad performance and increases CTR by 1.5–2%.

If necessary, you can choose to not display this information in your user settings. To do this, uncheck the box marked Add third-party data to ads.

Rating

Ads of online stores and sites promoting services and specialists may include their overall rating. It is calculated based on reviews and ratings from various sources and is influenced by factors such as the recency of the rating, whether it included a review, the user's level of expertise, and whether the user made a confirmed purchase.

Official dealer badge

In ads for automobiles you may see an official dealer badge from Auto.ru.

An official dealer badge will be added to an ad if:

• The user specifies the car brand in their search query.

• The link to the site in the Yandex Direct ad fully matches the domain of an official dealer.

Badge for an official financial institution according to the Central Bank of the Russian Federation

You may see a badge in ads for officially-recognized finance organizations.

The badge will be added to an ad if the organization's site is in the Central Bank of the Russian Federation's register of microfinance organizations, register of insurance companies , or list of websites of credit organizations.

Other data

The ad may show other badges and icons that provide users with additional information about the site. Examples are the icon for a popular site or users' choice .

For more information about badges and icons and how they are issued, see Yandex Webmaster Help.

Have questions?

Scan the QR code or tap it to follow the link.

If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.