Track your impression and conversion statistics to determine how effective your mobile app ads and strategy settings are.
The Yandex Direct reports contain detailed information about various ad indicators: impressions, clicks, CTR, expenses, etc. You can also view statistics by goals.
For example, you can compare how frequently ads are served to users who use the mobile internet or Wi-Fi. Just go to the Report Wizard and select Connection type under Cross sections. Under Columns, select Impressions, Clicks, and CTR.
The Conversions block in the Report Wizard can include statistics on the app installations as a result of interaction with your ads and the target in-app events. Compare the number of installations on different days with the number of purchases, for example. Here you can see the revenue information as well.
If you added multiple ad groups to your campaign, evaluate the ad group statistics using cross sections.