Impression statistics

Track impression and conversion statistics to assess how effective your app promotion and strategy settings are.

The Yandex.Direct reports contain detailed information about various ad indicators: impressions, clicks, CTR, expenses, etc. You can also view statistics by goals.

For example, you can compare how frequently ads are served to users who use the mobile internet or Wi-Fi. To do this, go to the Report Wizard and select Connection type under dimensions, and Impressions, Clicks, and CTR under metrics.

The Conversions section in the Report Wizard can include statistics on app installs driven by your ads and on in-app conversions. Compare the number of installations on different days with the number of purchases, for example. Here you can see the revenue information as well.

All this data becomes available after you connect a tracking system that matches installations with ad clicks and passes the data to Yandex.Direct to count conversions.

If you added multiple ad groups to your campaign, evaluate the ad group statistics using cross sections.

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Conversion rate for app promotion is the percentage of ad clicks that lead to a conversion action with the app out of all ad clicks.