HTML 5 banner requirements
Display campaigns are undergoing beta testing.
and SVG files. The file and directory names can only contain Latin letters, digits, and the
The contents of the __MACOSX folders and the .DS_Store and Thumbs.db files will be ignored in the archive. These are the operating system's auxiliary files and are not necessary for the banner to work.
The following banner sizes are allowed: 160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480,
336×280, 480×320, 728×90, 970×250, 1000×120. Specify the banner size in the
<meta name="ad.size" content="width=300,height=250">
When a user clicks on the banner, the page indicated in the Link to site field on the page where you create and edit ad groups will open. Calls to the
yandexHTML5BannerApi.getClickNum(1) method should generate click-throughs to that page in the banner.
<a id="click1_area" href="#" target="_blank">...</a> // after the "<a href...></a>" element // assign them the href attribute values as follows: <script> document.getElementById("click1_area").href = yandexHTML5BannerApi.getClickURLNum(1); </script>
All links in the banner should be related and lead to different files from the archive.
HTML 5 banners must meet Yandex.Direct rules:
You can not use rapidly moving and flashing graphical elements and flickering backgrounds. The time it takes to switch between frames of animation should be sufficient to read all of the text shown on that frame.
The advertised site must open in a new window (and only open after a user clicks on the HTML 5 banner).
HTML 5 banners must work correctly and the same way in the following browsers for all users on all platforms during the entire campaign period: Yandex Browser 14 and later, Google Chrome 14 and later, Mozilla Firefox 14 and later, Opera 14 and later, Internet Explorer 9 and later, Microsoft Edge.
In HTML 5, you can not use video or audio clips, script behavior that is annoying or malicious (for example scripts that launch pop-ups, spoof IP addresses, etc.), browser extensions or plugins (Adobe Flash, etc.). The banner source code should not be obfuscated.
HTML 5 banners must meet processor utilization requirements.
More about moderation requirements for display campaign creatives.