Brand awareness advertising

The goal of brand awareness ads is to familiarize consumers with the image you want for your brand.

What objectives does brand awareness advertising help you achieve?

Inform people about your brand

Brand awareness advertising helps you introduce new products or services to the market and inform potential consumers about them.

Draw attention

Brand awareness advertising helps to increase the value of your product in the eyes of consumers. It encourages them to learn more about your company, product, or service.

Maintain brand awareness
Brand awareness advertising will remind a broad range of users or customers of your brand.

Cost of placement

Yandex Direct does not have a set cost for impressions because it is based on the results of bidding among advertisers. This is a "Second Price Plus" type of auction: the advertiser offering the highest bid pays the minimum price sufficient to win, which is the nearest competitor's bid + the bid increment.

You can select:

  • Bid per thousand impressions (CPM) and, if necessary, the daily budget, for manual bid management.
  • The budget per week or arbitrary period, and the average price per thousand impressions (for automatic strategies): Maximize impressions for lowest price or Lower cost for repeat impressions. Yandex Direct will recommend an average price to enable efficient spending of the budget with the given settings.

Minimum bid or CPM — 0.07 euro or 0.08 dollars (values for other currencies). For a display banner on a new Yandex Browser tab, the minimum values depend on the display regions. For more information, see the table.

Minimum budget — 10 euros or 10 dollars (values for other currencies).

Minimum order — 15 euros or 15 dollars (values for other currencies).

Placement options

Display banners

Image and HTML5 banners in the Yandex Advertising Network

Video ads

In-stream, on-page and interstitial videos in apps

Display banner on a new Yandex Browser tab

On a new Yandex Browser tab

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.