Create ads

Enter a link to your app page on the AppStore or Google Play. The app data is populated automatically. You can also add a tracking link.

Step 1. Configure your ad layout

1. By default, Yandex.Direct fetches the title and description text from the app store. You can edit them. In the description, tell users about your app, its benefits, or features. Read our recommendations for writing ad texts.

   You can add up to four title and text options: Yandex.Direct will automatically create ads from them and show the most effective ones more often.

   We recommend that you add as many options as possible for each element. This makes creatives more diverse and improves campaign performance.

2. Add up to 15 images and 5 videos to your ad. Images must not contain text. It's better to use an image of 1080 to 5000 pixels, in JPG or PNG format, up to 10 MB in size. Video: maximum 100 MB, from 5 to 60 seconds.

   Technical requirements for video clips

   Format	MP4, WebM, MOV, QT, FLV, AVI
   Size	maximum 100 MB
   Duration	Between 5 and 60 sec
   Aspect ratio	3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
   Minimum resolution	360p
   Recommended resolution	1080p
   Video frame rate	from 20 frames/second
   Video codecs	H.264, VP6F, VP8, Theora
   Number of video tracks	1
   Minimum quality	44 kHz, 16 Kbit/s, stereo
   Audio codecs	AAC, MP3, Vorbis
   Number of audio tracks	no more than 1
   File codec	avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
   Cover	No

   Format	MP4, WebM, MOV, QT, FLV, AVI
   Size	maximum 100 MB
   Duration	Between 5 and 60 sec
   Aspect ratio	3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
   Minimum resolution	360p
   Recommended resolution	1080p
   Video frame rate	from 20 frames/second
   Video codecs	H.264, VP6F, VP8, Theora
   Number of video tracks	1
   Minimum quality	44 kHz, 16 Kbit/s, stereo
   Audio codecs	AAC, MP3, Vorbis
   Number of audio tracks	no more than 1
   File codec	avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
   Cover	No

   Note. Videos created in Video Builder meet all the above requirements.

   Well-chosen images and videos draw more attention to the ad and increase conversions.

To check how your ad will look with different creatives on different ad platforms in the preview area, hover over the desired image and select the placement: Yandex Home page, search results, or advertising network.

Step 2. Define your audience

1. Enter the display region for your campaign.

2. In the advanced settings, add keywords and placements, if needed.

Step 3. Select a strategy

1. Set up the tracking system and enter the tracking link. This way you can transmit data from your app to Yandex.Direct to collect statistics and optimize your campaign.

   For iOS apps, a campaign for users running a version lower than 14.5 will be created by default. To advertise your app for users running iOS 14.5 and higher, enable the Campaign for iOS 14.5 and higher option. Make sure that your app passed verification and supports the Apple SKAdNetwork API. Recommendations on setting up campaigns for iOS apps.

2. If you are using the AppsFlyer or Adjust Mobile Measurement Platforms, you can track the campaign goals that were completed after viewing the ad, even if the ad wasn't clicked. However, in total, you'll pay for the campaign according to the chosen strategy: we'll attribute all conversions to clicks as before. You don't pay for additional installs attributed to impressions. To use this option, specify the tracking link in the strategy settings and in the window that appears select Enable impression attribution.
3. Select the targeted goal:

   • App installs: If you want to get maximum clicks resulting in app installations.

     You can set a fixed cost per install.

   • Click on ad: You will pay for each click on your ad.
   • In-app event: If you want to attract users who perform a certain action in the app (for example, register).

     In this case, a strategy will be selected to help you get the maximum of targeted clicks to your app.

   • For campaigns for iOS 14.5 and higher, the "Optimize clicks" strategy is available: select "click" as the targeted goal.
4. Specify CPA. How to calculate the optimal conversion cost

   • If you select the “App install” goal, the CPI that you specified will be fixed.
   • If you selected "Click on ad", enter an average CPC.
   • If you select “In-app event”, you specify the average CPC. The actually debited cost might slightly differ from the cost you specified.
   • For campaigns for iOS 14.5, specify the CPC.
5. If needed, set up bid adjustments for gender, age, or region.

Step 4. Set a budget

Set your weekly or monthly budget. We recommend setting a budget that will be enough for a month. It will be shown in the campaign settings.

Yandex.Direct will spend money within the specified amount. The campaign will run as long as there is money on the account.

Click Create campaign to submit it for moderation.