Create ads

In the Create Campaign drop-down menu choose Ads for Mobile Apps. Think up a campaign name and select a region and display strategy for you ads. Indicate what devices and connection types you want your ads to be served on. Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

When you create a campaign, an ad group with a single ad is automatically created. You can add new groups or ads at any time.

New ads are in the Text & Image format by default. You can create Image ads instead or immediately start configuring them:

Step 1. Enter a link to the app

For the whole ad group, you must enter the same link to the app page from the App Store or Google Play Market. You can only advertise one app in each ad group. You can't change your app link after you save the ad group.

Step 2. Compose your ad title and text

Describe your product or service, including any advantages or features. Review our recommendations for writing ads. A compelling title and text will help you attract users and improve the CTR of your ads.

Step 3. Enter a tracking link

To track ad installations from ad clicks, you can connect a tracking system to your app. When the system is connected, you will receive a link that you can insert in the Tracking link field. More about tracking systems.

Step 4. Add extensions

Ad extensions make your ad more informative and appealing, and they help improve CTR. You can add a rating, number of ratings, price, or app icon to your ad. This information is retrieved from the app store automatically and updates once per day. Select elements from the More section and enter an age restriction. More about additional information.

You can also add images to ads and select text for the action button.

Step 5. Set up impression criteria

Targeting criteria are configured for an entire ad group (for all the ads in the group).

On search, ads can be served based on autotargeting or search queries that contain the keywords you entered in their entirety.

In networks, ads may display to users who are interested in certain mobile apps. We recommend that you always select the “Broad interests” category. Additionally, ads may display in networks based on keywords or retargeting lists.

Ad moderation and campaign launching

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.