Creating ads

Step 1. Create a campaign and set up its parameters

Click Add campaign and select Ads for mobile apps in the list.

In the Mobile app field, select an app from the drop-down list or add a new app. You can't change the app after you save the campaign settings.

Choose the display region.

Select a display strategy:
  • If the app has a tracking link, select a strategy.

    For the Optimize conversions strategy, choose the targeted event and specify the average CPA. If you selected app installation as your goal, the system will try to exclude users with the app already installed. Such users will be filtered better if you install AppMetrica.

    If a different tracker is installed:

    • AppsFlyer: Make sure that transmitting all installations is enabled.
    • Adjust: Make sure that the modular integration is used.

    For the Optimize clicks strategy, enter the average CPC. If you need to set other limits for the strategy, click Change.

  • If an app doesn't have a tracking link, only the Optimize clicks strategy is available.

Step 2. Create an ad group.

Specify a name for the ad group.

Come up with an ad title and text. Describe your product or service, including any advantages or features. Review our recommendations for writing ads. A compelling title and text will help you attract users and improve the CTR of your ads.

In the Tracking link field, a link has already been generated that includes the parameters necessary for collecting campaign statistics (such as its name, group ID, or ad ID). You can add additional parameters to the link that are related to the ad, such as UTM tags.

Add an image to the ad. A well-chosen image draws more attention to the ad and increases conversions.

Select the text for the action button and set the age restriction.

Step 3. Set up impression criteria for the ad group

Targeting criteria are configured for all ads in a group under Settings for whole group. Autotargeting will be enabled by default.

On search, ads can also be triggered by search queries that contain the keywords you entered in their entirety.

In networks, ads may display to users who are interested in certain mobile apps. Additionally, ads may display in ad networks based on keywords or retargeting lists.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept the Yandex terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.