Smart banners

Smart banners are dynamic product banners. They are generated automatically based on the content of your feed. More information about smart banners.

On this page, you will find answers to frequently asked questions about using smart banners.

Not able to generate smart banner

When the system is not able to generate smart banners, the ad group will display the status “Ads were not created”. Make sure that:
  • the feed meets the requirements
  • the feed can be downloaded via the link you entered when you added it
  • you enter the mandatory elements for each item in the feed

You can use filters to create smart banners for individual products. Be sure to check that the filter rules are set correctly. Otherwise, they might not get any of the products from the feed.

When you set filters, you must select elements that are in the feed, and their values must match the values in the feed.

  • If the filter has the flag Only in the presence of set, the feed must present products with the attribute available = "true". If there are other filters for products of a certain category (for example) then the feed must contain products of this category.

  • When configuring a filter by manufacturer, in the feed there must be a product with the vendor element. The value of this element must match the value specified in the filter.

  • If a filter is set according to the categoryId parameter, there must be products from that category in the feed. If there are no products in that category, smart banners will not be generated for it. Please note that if the parent category (i.e. a category that has nested categories with the parentId attribute) has a sub-category that contains products, the filter that is configured for the parent category (which has no products) will not function.

    Example

    An ad focused on the category of “Irons” (categoryId=123) will not be created because the category does not contain products.

    <category id="123">Irons</category>
        <category id="234" parentId="123">Rowenta</category>
        <category id="345" parentId="123">Bosch</category>
    
    <offer id="0123456" available="true">
        <url>http://www.awesomeirons.ru/irons/rowenta/rowenta-iron-3000</url>
        <price>1620.00</price>
        <currencyId>RUB</currencyId>
        <categoryId>234</categoryId>
        <picture>http://89.123.45.678/photo/19/6.JPG</picture>
        <name>Rowenta Iron 3000</name>
    </offer>
    
    <offer id="1234567" available="true">
        <url>http://www.awesomeirons.ru/irons/bosch/bosch-super-iron</url>
        <price>1700.00</price>
        <currencyId>RUB</currencyId>
        <categoryId>345</categoryId>
        <picture>http://89.123.45.678/photo/7/6.JPG</picture>
        <name>Bosch Super Iron</name>
    </offer>
    

Smart banners take too long to process

You may experience processing problems if your campaign is inactive or if there are no funds in your account. Check whether your campaign is running and whether there are funds on your account.

Long processing times can also result from filter conditions that are too broad. If your feed contains a lot of products, it may take several days to generate smart banners.

Smart banners don't get many impressions

If your smart banners aren't getting many impressions, it may be due to the following reasons:
  • Not very many products were found. Check how many products in your feed satisfy the filter conditions you set.

  • Low bid or a weekly budget. Increase your bids or weekly budget, or get rid of decreasing adjustments so that your smart banners can win auctions more frequently and be selected for display.

  • Geotargeting settings are narrow. If you selected a particular city in your geotargeting settings, ads can only be served to people located in that city or those who are interested in it. Try adding nearby cities, or selecting the whole oblast or district.

Smart banners didn't pass moderation

Smart banners may be rejected during moderation if you have not provided the required documents or your smart-banner materials do not meet the requirements.

Other questions

If you have any questions and could not find your answer here or in the relevant Help section, then ask them using the form below.