Yandex Advertising Network

The Yandex Advertising Network (YAN) is a group of websites which serve ads from Yandex.Direct. The Yandex Advertising Network brings together sites on different platforms: websites and their versions for mobile devices, mobile applications, smart TV. Only quality sites with high traffic can join the Yandex Advertising Network. Every site goes through a multistage evaluating process to meet conditions for participation before being accepted into the network. Yandex refuses membership in its advertising network to websites that publish low-quality content or that were created specifically to make money through ad placement.

You can be confident about the quality of the YAN audience. Currently, there are 74 million YAN users, most of whom never intersect with Yandex Search users. Therefore, placing an ad on YAN websites will allow you to expand your audience coverage.

Please note that there is very little overlap in the traffic of Yandex search and sites participating in the Yandex Advertising Network.

Source: Yandex Research, February 2017 (Yandex Search audience and Yandex Advertising Network: average number of users per day who saw more than 50% of an ad’s area for at least two seconds).

The cost per click generated by Yandex Advertising Network depends on the quality of each partner website audience, the competitive environment, and the current number of relevant content sites. When applying most of the Yandex.Direct strategies, the advertiser can adjust YAN budget expenditures by limiting CPC. The maximum cost is specified as a percentage of the maximum search bid, not exceeding 100%.

To fine-tune your settings, you can use a strategy with manual bid management. To manually set the CPC in ad networks, you must either choose impressions "Only in ad networks" or enable separate bid managment for impressions on all sites. A low CTR value of an ad in an ad network does not adversely affect its CPC in a search.

If you wish to place Yandex.Direct ads on your website, please read the rules of participation in the Yandex Advertising Network.

Our partners

Listed below are some of the tens of thousands of YAN partner websites:

Ad exchange

Along with the Yandex Advertising Network, ads in Yandex.Direct can be shown on content sites of the ad exchange, for example, Smaato.

Yandex carefully checks each platform (site or mobile app) where Yandex.Direct ads can be served. Sites in ad exchanges are reviewed by a moderator and are subject to quality monitoring in the same way as YAN sites.

Your ads will be automatically served in ad exchanges if your campaign has impressions enabled in the ad networks.