Brand Lift
The main goal of display advertising is to promote your brand in order to increase brand awareness and loyalty. This is why it's important to discover the impact of your ads on users' brand perception.
Brand Lift analysis allows you to evaluate:
- how the number of users who know your brand has grown;
- did the audience remember your ad or ad slogan;
- how their desire to purchase your product has changed.
Brand Lift is only available for display campaigns with banners and video ads.
Attention.
Mandatory criteria for Brand Lift analysis:
- Minimum audience coverage is 2 million users.
- The campaign duration is 14 days or more.
- The minimum budget is 36,000 rubles per day excluding VAT (see values in other currencies).
- The campaign isn't targeted at Yandex.Metrica segments (otherwise it's impossible to estimate reach).
