Brand Lift
The main goal of display advertising is to promote your brand in order to increase brand awareness and loyalty. This is why it's important to discover the impact of your ads on users' brand perception.
Brand Lift analysis allows you to evaluate:
- How the number of users aware of your brand grew.
- Whether the audience remembered your ad or slogan.
- How users' willingness to purchase your product changed.
Brand Lift survey is available for:
- Display campaigns with banners, video ads, and banners on the Yandex Home page, including campaigns served by genre or subject.
- Fixed CPM campaigns with banners on the Yandex Home page.
Attention.
Mandatory criteria for Brand Lift analysis:
- Minimum audience coverage is 2 million users.
- The minimum budget for the entire placement period is 500,000 rubles, without VAT (see values for other currencies).
- Daily budget is at least 35,000 rubles without VAT (values for other currencies).
All the criteria must be met simultaneously.
