Brand Lift
The main goal of display advertising is to promote your brand in order to increase brand awareness and loyalty. This is why it's important to discover the impact of your ads on users' brand perception.
Brand Lift analysis allows you to evaluate:
- Growth in the number of users aware of your brand.
- User recall of your ad or ad slogan.
- Your brand's footprint compared to the competition.
Brand Lift is only available for display campaigns with banners and video ads.
Attention.
Mandatory criteria for Brand Lift analysis:
- Minimum audience coverage is 2 million users.
- The minimum budget is 500,000 rubles (see values for other currencies).
