What happens after the campaign is launched
After payment is registered, your ads start being served on pages in Yandex search results and ad networks (the Yandex Advertising Network and other ad exchanges). It normally takes up to 40 minutes after payment is completed to begin ad serving, but the maximum delay is 3 hours during high load times.
- How to check if your ad is being served
To see if your ad is being served, view the statistics for clicks and impressions. An impression is a display of an ad to a user in search results or on a website page, and a click is when a user clicks the ad to go to your site.
Once a campaign is active, the View statistics link will appear on the campaign page. Click this link to view reports. If you check these statistics regularly, you will know how well your ads are performing to bring users to your site.
Don't look for an ad in Yandex search results in order to see what position it is being served in. This will increase the number of impressions without clicks and reduce the CTR. As a result, the ad will be served less often.
- How to find out what happens after clicks
To do this, set up Yandex.Metrica. This is a free tool that helps you find out what your users do after they click an ad.
Once they get to your site, users can perform various actions, such as putting an item in the shopping basket or filling out a feedback form. Yandex.Metrica collects all of this information in reports and widgets.