How to launch a campaign

Step 1. Go to the campaign creation page and set parameters

In the Create campaign drop-down menu, select Display campaign on Home page.

Enter the campaign name and select the display regions.

Indicate which versions of the Yandex Home page — full, mobile, or both — you wish to place your banner on.

Step 2. Select a strategy and set a bid

Enter start and end dates for your campaign and a display strategy. We recommend automatic strategies:

Specify CPM for the selected display regions and Yandex Home page versions. The minimum CPM value is specified in the table.

Step 3. Add creative

On the ad group creation page, click Add → Upload creatives. Upload an image or HTML5 banner from your computer, or choose a previously added banner. To get the maximum coverage, add several versions of the banner to display on different devices and Home page versions: for the full and mobile versions, for regular screens, and high-resolution screens (HiDPI). Please keep in mind that high-resolution banners are not displayed on regular screens and vice versa.

Read more about the banner requirements.

Step 4. Enter a Yandex.Audience pixel and impression tag
You can use the Yandex.Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

Create a pixel in Yandex.Audience (learn more in the Yandex.Audience Help).

Add the pixel code to the banner. Once impressions begin, the pixel will start collecting anonymous identifiers of users who have viewed your ads. You can use this data when setting up retargeting.

You can use the ADFOX tag to count ad impressions. You must include the %random% macro in the tag. The tag must also support the https protocol.

Create a display campaign

Ad moderation and launching a campaign

After you have created your ads, they will be checked for compliance with:

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. It usually takes the moderators a few hours to review ads. Moderators do not work at night. On weekends and holidays, it might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.