How to launch a campaign
- Step 1. Go to the campaign creation page and make settings
Click Expert mode and the ad goal: Reach on a new Yandex Browser tab.. Choose
Enter the site URL and campaign name.
- Step 2. Select a strategy and set a bid
Set the start and end dates of the campaign and the strategy for serving ads. We recommend automatic strategies:
- Lower cost for repeat impressions to launch new products and services on the market.
- Maximize impressions for lowest price to promote products and services with a target audience.
Enter the CPM for the selected regions. The cost should not be less than the value given in the table.
If the campaign meets the Brand Lift criteria, run the Brand Lift survey.
Select the display regions.
- Step 3. Add a creative
On the ad group creation page, click. Upload an image or HTML5 banner from your computer, or choose a previously added banner. Please keep in mind that high-resolution banners are not displayed on regular screens and vice versa.
Read more about the banner requirements.
- Step 4. Enter a Yandex Audience pixel and impression tag
- You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.
Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.
Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous identifiers of users who have seen your ad. You can use this data when you set up your retargeting.
You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the
%random%macro. They must also support HTTPS.
Evaluate how many users will be able to see ads from a particular group using the reach forecast. You will see two values in the forecast:
- The total number of users is shown on the right. It depends on the display regions you selected in the campaign settings.
- On the left, you'll see the number of users that could potentially see banners from the group. The size of the uploaded banners and the display regions set in the group are taken into account.
Any changes you make to the campaign or ad settings immediately affects estimated data so you can evaluate your potential audience reach.
As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It then uses this token to aggregate all your placement data and transmit it to the Unified Internet Advertising Registry (ERIR). Learn more about ad labeling.
Ad moderation and launching a campaign
After you create ads, they will be checked for compliance with:
Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.
Your moderation results will be emailed to the address you provided when you created the ad campaign.
Your ads will begin displaying as soon as Yandex receives your payment. It may take up to one day to activate impressions, regardless of the launch method.