Display link

A link that displays is an easy-to-read addition to a site address. It lets users know which page they will visit by clicking on the ad. The length of a link that displays must be no more than 20 characters (excluding the domain).

Display links are shown on Yandex search results pages only on desktop computers. Some Yandex Advertising Network block formats for desktops and mobile will also include a display link (if it fits into the block).

Display links can be added to “Text & image ad” campaigns, and will automatically be created for “Dynamic ad” campaigns. You cannot edit it or manage its displays.

How to add a link that displays

You can add a link that displays when creating or editing an ad. You can specify, for example, the name of a product or a user's search request in it. You do not need to specify the domain. The length of a link that displays must be no more than 20 characters (excluding the domain).

Display link text must consist of letters and digits. The language of a link that displays may not match the language of the domain. You can use the characters “ - ”, “ № ”, “ / ”, “ % ”, “ # ”. If you enter a space or a “ _ ” symbol, it will be replaced with a “ - ”. Any other characters will be deleted. If symbols, such as “ - ”, “ № ”, “ / ”, “ % ”, are repeated, they will be replaced by just one.

Make sure that the link that displays meets the moderation requirements. If the link that displays does not meet the requirements, the moderator will reject it and it will not be shown in ads.

A link that displays can be used with templates. The part of the link that displays you want to substitute with keywords needs to be marked on both sides with “ # ” symbols. If there is a space in a keyword, it will not be replaced with any symbols when pasted into a link that displays.

You can add a link that displays to multiple ads simultaneously with XLS/XLSX files, mass changes in multi-editing, Direct Commader or via the Yandex.Direct API.

Click statistics for link that displays can be seen in the Report Wizard, after adding the Click position cross-section.