Manual bid management allows you to have complete control over your ads. You can set bids yourself based on how you perceive the effectiveness of various targeting criteria in your campaign (keywords, audience targets, and mobile app categories).
How manual bid management works
You can configure a strategy in the strategy settings, and set bids for targeting criteria on the campaign page. The maximum number of impressions for each targeting criteria depends on the limitations you set and competition with other advertisers. More information about the Yandex.Direct auction
How to set up bid management
- General recommendations
It's important to keep in mind that your bid affects ad position. No strategy can guarantee placement in a specific position if the bid is too low.
You can use the system forecast as a guide when setting your bids. Don't forget that the competitive playing field in Direct is constantly changing (after all, advertisers regularly optimize their campaign settings — lowering and raising bids, changing the time setting and regions for impressions, etc.). For this reason, you should pay careful attention to all indicators when managing bids manually and try to react to changes in the system in a timely manner.
- Daily budget
The minimum daily budget is 300 RUB. Along with the budget, you can set the ad display mode (standard or distributed). The daily budget can only be changed up to 3 times a day.
- Display position in search results
By default, your ads will aim to occupy the highest position possible in search results. In the strategy settings, you can choose the block in Yandex search results that interests you and have your ads be shown in the lowest possible position for search queries that exactly match your keywords. If several ads aiming for the lowest position are in one block, the strategy cannot guarantee the exact placement order.
Keep in mind that your ad will only appear in the selected position if your bid is high enough. If your bid is too low, the ads will aim to appear in the highest position possible.
- Bids for impressions in ad networks
If you have selected impressions on all sites, then by default you will only be able to set bids for impressions in search results, whereas bids for ad networks will be calculated according to your settings in ad networks. To manually set bids for ad networks, enable separate bid management in the strategy settings.
You can change strategies at any time in the campaign settings. If you switch from a manual strategy to an automatic strategy and back again, the bids you set are saved.