Manual bid management

The “Manual bid management with optimization” strategy allows you to manually set bids for specific impression criteria. You will get the maximum number of impressions subject to the limits you have set for the bid, display region, and so on. Competition with other advertisers will also be factored in.

With the conversion forecast tool, your bids can automatically decrease for clicks with a low probability of conversion, or increase for clicks with a high probability of conversion. This helps you win auctions for the users most likely to convert. To make ad impressions more profitable for your business, specify priority goals for your advertising campaign and their conversion values. These values will be used by bid adjustment algorithms to target your specific needs.

By default you only set bids for impressions on search. Ad network bids are calculated using the ad network settings.

To manually set bids for ad networks, enable separate bid management in your strategy settings.

Tip. We recommend creating a separate ad campaign for your placements in ad networks.

Strategy settings

Average daily budget

Average daily campaign spending per week.

Minimum average daily budget is 300 RUB (see other currencies).

The budget will be distributed across the entire day or time period you entered in your time targeting settings. If the budget you set is not sufficient to serve your ads throughout the whole day, your ads will participate less frequently in the auction. If the specified budget is enough to serve ads all day, you will receive all available traffic.

The budget is reallocated over the course of the week: your remaining balance from less active days will be spent during more active days. This means that your daily spending may be higher or lower than the the value you set. Any individual day's spending will not exceed the average daily budget amount by more than 30%. Your average daily spending over a week will not exceed the limit you set.

If you use common keywords with a small daily budget or set high bids for keywords, Yandex.Direct does not guarantee that the system will distribute impressions evenly throughout the day. Your available budget may run out completely at the beginning of the impression period, with no funds left for the rest of the day.

You can change your daily budget up to three times a day.

The daily budget runs based on Moscow time (UTC+3), regardless of the time zone chosen for your campaign.

You can change strategies at any time in your campaign settings. If you switch from a manual strategy to an automatic strategy and then back again, the bids you set won't change.