Price in ads
For “Text & Image Ads” campaigns, you can add the price for a product or service. By specifying the price and mentioning bonuses and special offers in your ad text, you can attract more of your target audience.
You can use this setting when your site offers a small range of products or services and the prices are stable. This might also be helpful if your campaign is targeted at impressions for general queries and you would like to add the price to attract attention, such as to set the minimum service price in an ad (“from 899 rubles”).
If you have a lot of offers that cannot be updated manually, use a feed to create dynamic ads.
Prices in ads can be displayed on both search and the ad networks (YAN and ad exchanges).
Benefits of price in ads
- Your offers are shown in the product gallery
Product ads with price and image may get a new display location: the product gallery above the search results. If your product offers already have images, add the price to them so that your ads are chosen by the product wizard.
- Increases ad CTR
According to our research, information about prices, promos and discounts increases ad CTR by 1.5-3%, depending on the display device.
How to add price
The price can be added when creating or editing ads. To do this, open the ad editing page, go to the Price in ad section and fill in the relevant field. To emphasize savings on the offer, indicate the old price. If necessary, use the prefixes “starting at” or “under”.
All prices and currencies must match the information on the landing page (this is checked during moderation).