Price in ads
For “Text & Image Ads” campaigns, you can add the price for a product or service. Specifying the price and mentioning bonuses and special offers in the ad text helps you attract more of your target audience.
The setting can be used when the site has a small assortment of products or services and stable prices. Also, you can use it if your campaign is targeted at impressions on general queries, and it's important for you to add price information to attract attention, e.g., indicate the minimum cost of services in the ad (“from 899 rubles”).
If you have a lot of offers that cannot be updated manually, use a feed to create dynamic ads.
Prices in ads can be displayed on both search and the ad networks (YAN and ad exchanges).
Benefits of price in ads
According to our research, information about prices, promos and discounts increases ad CTR by 1.5-3%, depending on the display device.
How to add price
The price can be added when creating or editing ads. To do this, open the ad editing page, go to the Price in ad section and fill in the relevant field. To emphasize savings on the offer, indicate the old price. If necessary, use the prefixes “starting at” or “under”.
All prices and currencies must match the information on the landing page (this is checked during moderation).
Group campaign management
You can use the new interface to add, change, or delete prices from multiple Text & Image ads. On the Campaigns page, select the desired campaigns and go to their ads. Select several ads or the entire list. Click Actions and select Prices in ad from the menu.
In the Prices in ads window, fill in Price. If necessary, use a prefix. To highlight the comparative benefits of your offer, enter the old price. Click Save.
The new price will only be added to Text & Image ads. If other types of ads were selected, the price is not added to them. You can check the changes on the Ads page in the Price in ad column.