How to launch a campaign

Step 1. Go to the campaign creation page and make settings

Click Add → Campaign. Choose Expert mode and select your ad goal: Reach on Yandex services.

Enter the campaign name. Make settings:

1. Select a product: for each product, you can see the maximum and minimum number of impressions, expiration date, and CPM.
2. Set the campaign start and end dates. They can't be later than the product validity dates.
3. Specify the campaign budget. The planned number of impressions will be calculated using the basic CPM of the product. Basic CPM may be subject to markups if the product uses settings with increasing coefficients for targetings. Final CPM will be specified after all targetings are selected in the group. For more information about markups, see the product description.
4. If available, you can change Display regions (pick from the list available for the selected product).
5. Specify the Yandex Metrica tag on your website.

Step 2. Create an ad group.

For this ad group, set up:

• Display regions (pick from the list available for the selected product).
• User profile: for example, use socio-demographic targeting to target advertising to users of a certain gender, age, and income. You can determine a user's gender and age if the user entered these details in their Yandex Passport, or if their behavior is similar to that of users of a particular age or gender.

Step 3. Create a creative

Use your own audio file to create a creative. You don't necessarily need to hire professionals or rent a studio. You can record your audio using a good microphone in a quiet place.

Technical requirements for audio files

Format	MP3, WAV, M4A
Maximum size	10 MB
Duration	From 5 to 30 seconds. We recommend using audio files that are 15 seconds long
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	MP3, AAC
Number of audio tracks	1

Format	MP3, WAV, M4A
Maximum size	10 MB
Duration	From 5 to 30 seconds. We recommend using audio files that are 15 seconds long
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	MP3, AAC
Number of audio tracks	1

How to create an audio creative in Ad Builder:

1. Click Creative → Add → Build from a template. The Ad Builder window will open.

2. Upload an audio file from your computer or via a link.

3. Add an image to be shown together with the audio. This helps to imprint the image of an advertised object in the viewer's mind. You might want to use a product photo or a company logo as an image.

   Image requirements

   Format	PNG, JPEG, non-animated GIF
   Maximum size	90 KB
   Size in pixels	900 × 900

   Format	PNG, JPEG, non-animated GIF
   Maximum size	90 KB
   Size in pixels	900 × 900

4. Click the Create button. The audio clip will be added to your ad.

To pass moderation, your creative must meet the requirements.

Step 4. Enter a Yandex Audience pixel and impression tag

You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.

Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous identifiers of users who have seen your ad. You can use this data when you set up your retargeting.

You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the %random% macro. They must also support HTTPS.

Create a campaign with a fixed CPM