Performance advertising
What objectives do performance ads help you achieve?
The purpose of performance ads is to attain measurable results and incite users to perform certain actions, such as place an order, submit a request, or install your app. Performance ads are targeted to the existing demand: ads are served to users who are already interested in your products or services.
Cost of placement
Yandex.Direct uses an auction system to manage ad impressions. Yandex.Direct does not have a set CPC for an ad. It is based on the results of bidding among advertisers. Learn more about how the auction works.
- Minimum bid — 0.01 dollars or euros (values for other currencies).
Minimum weekly or daily budget — 10 euros or 10 dollars (values for other currencies).
Minimum payment amount — 15 euros or 15 dollars (values for other currencies).
Formats to choose from
Ads in search results respond to the user's search query with a relevant advertising offer. They're served on Yandex search results and YAN partner search sites. Learn more about ads on search.
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Ads on ad networks match the user's interests or the site content. They're placed on sites within the Yandex Advertising Network and on external partner networks: websites, mobile apps, and Smart TV. It brings a third of all conversions on Yandex.Direct. Learn more about ads on ad networks.
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