Requirements for banners in Media Services

  1. Premium Media Services
  2. “Narrow banner” Media Services
  3. “Lifestyle” Media Services
  4. Branded KinoPoisk pages

Premium Media Services

  1. Format: HTML5.
  2. The banner size may vary depending on the screen resolution and the size of the user's active browser window.

    Attention.

    All relevant information must be centered horizontally and have a left and right padding of 295 pixels.

    To avoid the banner working incorrectly on the site, please carefully read each item of the technical requirements. By following these requirements, you can ensure that your banner displays correctly on the site.

    The advertiser is responsible for following the technical requirements and centering the banners. Yandex may stop the placement if it fails to follow the recommendation.

    For Adobe Animate creatives

    To center an image in the creative created in Adobe Animate, wrap the <img> tag in the <div> element having the following CSS styles:

    
    <div style="position: absolute; box-sizing: border-box; overflow: hidden; transform: translateZ(0); left: 50%; top: 50%; -webkit-transform: translateX(-50%) translateY(-50%); -moz-transform: translateX(-50%) translateY(-50%); transform: translateX(-50%) translateY(-50%);">
        <img src='image.png'>
    </div>
                            
  3. Size: between 850 × 250 pixels and 2800 × 250 pixels, maximum 250 KB. The banner size is specified in the <meta> element:
    <meta name="ad.size" content="width=100%,height=250">

For more detailed requirements for the banner design, see the HTML5 banner requirements.

“Narrow banner” Media Services

  1. Format: HTML5.
  2. The banner size may vary depending on the screen resolution and the size of the user's active browser window.
    Attention.

    All relevant information must be centered horizontally, be within a 1440 pixels width range, and have a left and right padding of 305 pixels.

    To avoid the banner working incorrectly on the site, please carefully read each item of the technical requirements. By following these requirements, you can ensure that your banner displays correctly on the site.

    The advertiser is responsible for following the technical requirements and centering the banners. Yandex may stop the placement if it fails to follow the recommendation.

    For Adobe Animate creatives

    To center an image in the creative created in Adobe Animate, wrap the <img> tag in the <div> element having the following CSS styles:

    
    <div style="position: absolute; box-sizing: border-box; overflow: hidden; transform: translateZ(0); left: 50%; top: 50%; -webkit-transform: translateX(-50%) translateY(-50%); -moz-transform: translateX(-50%) translateY(-50%); transform: translateX(-50%) translateY(-50%);">
        <img src='image.png'>
    </div>
                            
  3. Size: from 850 × 90 to 2800 × 90 pixels, maximum 250 KB. The banner size is specified in the <meta> element:

    <meta name="ad.size" content="width=100%,height=90">
  4. You can't add a border around the banner.

For more detailed requirements for the banner design, see the HTML5 banner requirements.

“Lifestyle” Media Services

  1. Supported formats: GIF, JPEG, PNG, HTML5 (not available for some banners).
  2. Maximum banner size: 150 KB.
  3. The ad banner must have visible borders (have a border of a color that is different from the banner background), and the banner background must not be transparent (not applicable to Image ads).
  4. Banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page (viewing the page contents or entering a query) are not accepted.
  5. Banners that use third-party tools for calculating statistics (except for Adfox counters and UTM tags) are not accepted. Adfox counters must support HTTPS (not applicable to Image ads).
  6. The link in an HTML5 banner must not exceed 1024 characters and must be UTF-8 encoded.
  7. You can't place links with redirects, except the following redirects:
    • Inside the resource that the original link leads to (for example, a redirect from msk.site.ru to spb.site.ru is allowed, a redirect from x.narod.ru to y.narod.ru is prohibited).
    • To domain mirrors.
    • With a protocol change (for example, from http:// to https://).

Branded KinoPoisk pages

General requirements for advertising on KinoPoisk
  1. The materials must be provided no later than seven working days before the advertising campaign starts. If the materials are sent later, Yandex doesn't guarantee the correct and timely launch of the advertising campaign.
  2. You can't use design elements of the KinoPoisk site (corporate identity, navigation, and so on) or use a transparent background, unless otherwise specified.
  3. When placing your advertising materials, Yandex has the right to set additional requirements for advertising materials that are not provided for in this document. For example, when you are using non-standard advertising features or graphic solutions.
  4. The latest versions of templates for advertising materials are available in the corresponding sections. These templates may be updated periodically.
  5. The size of the viewable area of the banner on the KinoPoisk home page: 1300 pixels.
Requirements for branded pages
  1. Format: HTML5.
  2. The banner size may vary depending on the user's screen resolution and the size of the active browser window of such user.

    Attention.

    All relevant information must be centered while keeping the left and right margins of 575 pixels.

    To avoid the banner working incorrectly on the site, please carefully read each item of the technical requirements. By following these requirements, you can ensure that your banner displays correctly on the site.

    The advertiser is responsible for following the technical requirements and centering the banners. Yandex may stop the placement if it fails to follow the recommendation.

    For Adobe Animate creatives

    To center an image in the creative created in Adobe Animate, wrap the <img> tag in the <div> element having the following CSS styles:

    
    <div style="position: absolute; box-sizing: border-box; overflow: hidden; transform: translateZ(0); left: 50%; top: 50%; -webkit-transform: translateX(-50%) translateY(-50%); -moz-transform: translateX(-50%) translateY(-50%); transform: translateX(-50%) translateY(-50%);">
        <img src='image.png'>
    </div>
                            
  3. Maximum size: 2000 × 250 pixels, no more than 250 KB. The banner size is specified in the <meta> element:
    <meta name="ad.size" content="width=100%,height=250">
  4. You can't add a border around the banner.

For more detailed requirements for the banner design, see the HTML5 banner requirements.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

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