Impression statistics can help you evaluate how effective your banners are. After impressions begin, you can view reports on the performance of the ad campaign in the Report Wizard.
For example, you can see the search queries that triggered your ads. Under Sections, choose Banner number and Search query, and under Columns, choose Clicks and Bounces. To prevent Yandex Direct from serving ads for non-relevant searches, use negative keywords. You can add them on the page where you edit your campaign or banner group.
Learn more about evaluating campaign performance.
Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.