How to place an ad on Direct
On this page you will find answers to questions that new advertisers ask most frequently.
Your ad will display as soon as Yandex receives the payment. Impressions are launched automatically; this process can take from 5 to 180 minutes (with the average being 40 minutes).
If you don't want your ads to be served immediately, then set your launch date in settings.
Your account is debited for every click on your ad. It depends on the display strategy you chose. When using automatic strategies, the system sets the CPC.
With manual management, you set your own bids for specific impression criteria. If the system selects your ad, then you will probably pay the click price indicated for that traffic volume. The click price changes dynamically. The CPC for an ad can differ from the specified price.