How to place an ad on Direct
On this page you will find answers to questions that new advertisers ask most frequently.
- above the search results in premium placement,
- under or on the right of the search results,
- on the page for all ads (follow the link All ads , which is located above the search results or under the advertising block on the right).
Your ad will display as soon as Yandex receives the payment. Impressions are launched automatically; this process can take from 5 to 180 minutes (with the average being 40 minutes).
If you don't want your ads to be served immediately, then set your launch date in settings.
Your account is debited for every click on your ad. The CPC depends on the selected impression strategy. When using automatic strategies, the CPC is set by the system.
Under manual bid management, the CPC will be no higher than the one that you set in the interface. The higher the CPC, the better position your ad can attain relative to those of your competitors. This means that you will reach more potential customers.
Your ad can be shown in Yandex search results and in the ad networks (Yandex Advertising Network and ad exchanges). A detailed description can be found in thedisplay rules.
You can view your ad on Yandex search if you enter one of the selected key phrases in the search bar. Depending on the CPC, the quality of the ad and the number of competitors, impressions may be displayed:
After impressions launch, you will be able to monitor placement statistics in the Direct interface and view the number of the visitors who followed the ad link.