Placement of social ads by non-profit organizations

In Yandex.Direct, you can create and manage social ad campaigns with a fixed CPM.

Step 1. Start creating a campaign and configure its parameters

Click Add campaign → PSA (reach). Enter the campaign name and link to the advertised site. Make settings:

1. In the Available products field, select Social. Banner.

   You can't change your product choice after campaign creation.

2. Set the campaign start and end dates. The campaigns are placed strictly by calendar week, so make sure that the campaign starts on Monday and ends on Sunday. The campaign dates can't be after the product validity dates.
3. Set the number of impressions you want to get. It must be within the values specified in the product description.

   You can also cap impression frequency to limit how many times your campaign ads can be served to the same user.

4. If available, select placement positions: on the desktop or mobile version of the Yandex Home page, or on the new tab page in Yandex Browser.
5. If available, set the display regions.
6. Specify the Yandex.Metrica tag on your website.

Step 2. Create an ad group.

After the ad campaign is created, the page opens where you can create the mandatory ad group. If available, you can set a profile for the audience you want to show your banners to.

Step 3. Add creatives

Upload the ad creative from your computer or create one in Ad Builder. You can use an HTML5 banner or image file as a creative.

To pass moderation, creatives must meet the requirements.

Create using Ad Builder

You can use Ad Builder to make a creative based on a template and tweak the design, or generate creatives automatically based on your site content.

We advise creating an adaptive creative. It automatically adapts to the appropriate ad block and is displayed on more sites. If you have creatives for image ads that you made previously using Ad Builder, you can use them.

More information about Ad Builder.

Upload from computer

You can add multiple ads to an ad group, with each ad corresponding to a single creative.

An ad creative uploaded from a computer must meet the technical requirements:

Maximum file size	150 KB
File type	ZIP (for HTML5 banners) Technical requirements for HTML5 banners JPG, PNG or GIF (for images)
Size in pixels	160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120

Maximum file size	150 KB
File type	ZIP (for HTML5 banners) Technical requirements for HTML5 banners JPG, PNG or GIF (for images)
Size in pixels	160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120

In Yandex.Direct, you can create and manage social ad campaigns with a fixed CPM.

Step 1. Go to the campaign creation page and make settings

Click Add campaign → PSA (reach). Enter the campaign name and link to the advertised site. Make settings:

1. In the Available products field, select Social. Video.
2. Set the campaign start and end dates. The campaigns are placed strictly by calendar week, so make sure that the campaign starts on Monday and ends on Sunday. The campaign dates can't be after the product validity dates.
3. Set the number of impressions you want to get. It must be within the values specified in the product description.

   You can also cap impression frequency to limit how many times your campaign ads can be served to the same user.

4. If available, select placement positions: on the desktop or mobile version of the Yandex Home page, or on the new tab page in Yandex Browser.
5. If available, set the display regions.
6. Specify the Yandex.Metrica tag on your website.

Step 2. Create an ad group.

After the ad campaign is created, the page opens where you can create the mandatory ad group. If available, you can set a profile for the audience you want to show your ads to, as well as the display regions.

Configure audience gathering for retargeting:

You can accumulate an audience of users who have viewed a video from your display campaign and then use it to configure retargeting.

Choose the events that interest you:

• video impression
• completed 25%, 50%, or 75% of video ad
• completed entire video

A separate segment is created automatically for each event in Yandex.Audience, under the account hosting the Yandex.Direct campaign. It will include users who started viewing the video, viewed 25%, 50%, or 75% of at least one video from the ad group, or viewed the video completely (depending on the selected event).

Step 3. Add creatives

Use your own video clip to create an ad. You don't necessarily need to hire professionals or rent a studio. You can take a video on your smartphone if it has a good camera, or create a video Video Builder.

The video must meet the moderation rules and the following technical requirements:

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	100 MB maximum
Duration	Between 5 and 60 sec For non-skippable ads, max video duration is 15 seconds.
Aspect ratio	3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
Minimum resolution	360p
Recommended resolution	1080p
Video frame rate	between 20 and 30 frames/second
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	0 or 1
File codec	avc1, F4V, isom, M4A, M4V, mp4, mp41, mp42, qt
Cover	No

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	100 MB maximum
Duration	Between 5 and 60 sec For non-skippable ads, max video duration is 15 seconds.
Aspect ratio	3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
Minimum resolution	360p
Recommended resolution	1080p
Video frame rate	between 20 and 30 frames/second
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	0 or 1
File codec	avc1, F4V, isom, M4A, M4V, mp4, mp41, mp42, qt
Cover	No

How to create a video using Ad Builder

1. Go to the ad creation page. Click Add → Create using template. The video builder window opens.

2. Upload a video from your computer or using a link, or select a video created in Video Builder. The audio is added automatically from the uploaded video.

   It will take a few minutes to process your video clip. If the video fails to meet the technical requirements, it won't upload. You will see an error message. Fix it and upload the video again.

3. Add a packshot, which is an image to show up for several seconds after your video. It helps to imprint the image of an advertised object in the viewer's mind. You can use a product photo or a company logo for a packshot. Clicking on the packshot will take the user to your site.

   Packshot requirements

   Format	JPEG
   Image width	From 1080 to 3840 pixels
   Image height	From 1080 to 3840 pixels
   Aspect ratio	Same as the video aspect ratio

   Format	JPEG
   Image width	From 1080 to 3840 pixels
   Image height	From 1080 to 3840 pixels
   Aspect ratio	Same as the video aspect ratio

4. Configure the "go to site" button: set its color scheme, position on the video, and select the text.

5. Set an age label, if necessary. In the Legal information section, provide the information required by law and Yandex Ad Serving Rules.

6. Click the Create button. The video will be added to the ad.

Step 4. Add a landing page

Clicking on the banner opens a Turbo page, website, or social media page with your offer details.

You can create versions of your landing page for different device types.

To make the ad lead to your main site from computers and tablets and to your Turbo page from smartphones:

1. In the Landing page section, go to On desktops and tablets and select Link to website or social media page . Enter a link to your website page.
2. In the On mobile devices section, select Turbo page. Create a Turbo page.

You can also land users on your Turbo page from any device type. Select Turbo page in both sections under Landing page.

Step 1. Start creating a campaign and configure its parameters

Click Add campaign → PSA (action). Enter the campaign name and link to the advertised site. Make settings:

1. Specify the Yandex.Metrica tag on your website.
2. Select an ad strategy.

   Some of the information will be filled in automatically. Check it and change it as necessary. Learn more about basic ad campaign settings.

3. Specify the start and end date of the campaign. The campaigns are placed strictly by calendar week, so make sure that the campaign starts on Monday and ends on Sunday. The campaign dates can't be after the product validity dates.

   If you want to serve ads at a specific time, configure time targeting under Impression schedule.

You can also cap impression frequency to limit how many times your campaign ads can be served to the same user.

Step 2. Create an ad group and set up the targeting criteria

Note. Targeting criteria are configured for an entire ad group (for all the ads in the group).

Choose the display region for your ads.

To display your ads in search results for user queries, set up the keywords, enable autotargeting, or use both methods.

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.

Step 3. Select the ad type and make design settings

By default, a new ad is created as a Text & Image ad. You can start setup immediately.

Come up with an ad title and text. Describe your offer and what sets it apart from the competition. Review our recommendations for writing ads.

To make your ad more appealing and increase CTR, add an image in the Images and videos field. A video extension will be added automatically.

Step 4. Enter your contact information

In the Link to site field, enter the webpage address that your ad will lead to. The site must match the ad text and meet the Yandex requirements.

Set the display link — this is the webpage address that will be shown in the ad. It lets users know which page they will visit by clicking on the ad.

If you don't have your own website, leave Link to site empty and enter your contact information in vCard. Learn more about vCards.