Campaigns with fixed CPM

In Yandex.Direct, you can create and manage ad campaigns with a fixed CPM. You can place a banner on the desktop and mobile versions of the Yandex home page and on a new tab page in the Yandex Browser. You can also create video ads, audio ads, and banners on Yandex media services, Auto.ru, and Yandex.Realty.

  1. Banner on the Yandex Home page
  2. Large banner β on Yandex Home page
  3. Videos
  4. Audio ads
  5. Banners on Yandex services

Banner on the Yandex Home page

Yandex is the most popular search engine in Russia. Millions of users will see your banner on the Yandex Home page. You will improve brand awareness, increase loyalty and interest in your brand.

Upload a 1456 × 180 horizontal banner in HTML5, GIF, JPEG, PNG formats.

Technical requirements

Banner design requirements for the Yandex Home page

Large banner β on Yandex Home page

Millions of users will see your large banner on the Yandex Home page (in 1836×572 format). You will improve brand awareness, increase loyalty and interest in your brand.

Upload a 1836 × 572 horizontal banner in HTML5, GIF, JPEG, PNG formats for serving on desktops.

Technical requirements

Banner design requirements for the Yandex Home page

Videos

With video ads in Yandex.Direct, you can reach a multi-million audience in the Yandex Video Network, including people who never watch TV. Video ads can help you improve your brand perception and awareness, generate interest in your brand, expand your reach, and increase sales. Many placement options and formats can help you solve a variety of tasks.

Serving video ads on sites and mobile apps of the Yandex Media Network, as well as sites and mobile apps of Yandex Advertising Network partners, in different formats: multi-roll, InStream, InPage, or Interstitial videos. Learn more about the placement options.

Technical requirements

Audio ads

Audio clips are played between music tracks on Yandex Radio and Yandex Music in desktop and mobile versions for users who don't have a subscription, and on Yandex partner sites.

Upload an audio file in MP3, WAV, or M4A format with a duration from 5 to 30 seconds.

Banners on Yandex services

Placing banners on Yandex Afisha is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.

Technical requirements

Requirements for banners in Media Services

Learn more about the placement features and formats.