Campaigns with fixed CPM
In Yandex.Direct, you can create and manage ad campaigns with a fixed CPM. You can place a banner on the desktop and mobile versions of the Yandex home page and on a new tab page in the Yandex Browser. You can also create video ads, audio ads, and banners on Yandex media services, Auto.ru, and Yandex.Realty.
- Banner on the Yandex Home page
- Large banner β on Yandex Home page
- Videos
- Audio ads
- Banners on Yandex services
Banner on the Yandex Home page
Yandex is the most popular search engine in Russia. Millions of users will see your banner on the Yandex Home page. You will improve brand awareness, increase loyalty and interest in your brand.
Upload a 1456 × 180 horizontal banner in HTML5, GIF, JPEG, PNG formats.
Banner design requirements for the Yandex Home page
Yandex is the most popular search engine in Russia. Millions of users will see your banner on the Yandex Home page. You will improve brand awareness, increase loyalty and interest in your brand, and expand your audience reach.
Upload a 1456 × 180 horizontal banner in HTML5, GIF, JPEG, PNG formats. When a user clicks on the banner, they open a block with additional information about the product or service.
Banner design requirements for the Yandex Home page
Users visit Yandex regularly, both from their computers and mobile phones. Place your banner on the mobile version of Yandex Home page to expand your audience coverage.
Upload a horizontal 320 × 67 banner (640 × 134 for high-resolution screens) in GIF, JPEG, or PNG format.
Banner design requirements for the Yandex Home page
Yandex Browser's broad audience will see your banner. This will help you support your brand image and awareness while you generate and stimulate user demand.
Upload a 1456 × 180 horizontal banner in HTML5, GIF, JPEG, PNG formats.
Banner design requirements for a new tab page
Large banner β on Yandex Home page
Millions of users will see your large banner on the Yandex Home page (in 1836×572 format). You will improve brand awareness, increase loyalty and interest in your brand.
Upload a 1836 × 572 horizontal banner in HTML5, GIF, JPEG, PNG formats for serving on desktops.
Banner design requirements for the Yandex Home page
Videos
With video ads in Yandex.Direct, you can reach a multi-million audience in the Yandex Video Network, including people who never watch TV. Video ads can help you improve your brand perception and awareness, generate interest in your brand, expand your reach, and increase sales. Many placement options and formats can help you solve a variety of tasks.
Serving video ads on sites and mobile apps of the Yandex Media Network, as well as sites and mobile apps of Yandex Advertising Network partners, in different formats: multi-roll, InStream, InPage, or Interstitial videos. Learn more about the placement options.
Multi-roll ads are played before or after a video in the player on KinoPoisk, the biggest Russian-language portal about movies and shows. The ad can be 15 or 30 seconds long and placed on Kinopoisk presence sites (Kinopoisk, Yandex Afisha, Yandex TV Program, Yandex Video, and other Yandex services). Learn more about the placement options.
Audio ads
Audio clips are played between music tracks on Yandex Radio and Yandex Music in desktop and mobile versions for users who don't have a subscription, and on Yandex partner sites.
Upload an audio file in MP3, WAV, or M4A format with a duration from 5 to 30 seconds.
Banners on Yandex services
Placing banners on Yandex Afisha is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for banners in Media Services
Placing banners on KinoPoisk is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Moreover, page branding is available: this is a brand awareness ad format to reach an audience of movie lovers where you pay for an impression package.
Requirements for banners in Media Services
Placing banners on Yandex Music is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for banners in Media Services
Placing banners on Yandex TV Program is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for banners in Media Services
Auto.ru is one of the Russian internet's leading portals for placing car ads.
Thousands of motorists visit this site every day to buy or sell cars, find tires and wheels, get information about test drives, and learn the latest market news.
Requirements for advertising materials on Auto.ru
Yandex Realty is an aggregator of ads for the purchase, sale, and lease of residential and commercial real estate. The service publishes ads from reliable sources: large and reputable real estate sites, professional databases, and verified ads from individuals.
Requirements for banners on Yandex Realty
Learn more about the placement features and formats.
