Campaigns with fixed CPM
In Yandex Direct, you can create and manage ad campaigns with a fixed CPM. You can place a banner in a new Yandex Browser tab or a premium banner in search results. You can also create video ads, audio ads, and banners on Yandex Media Services, Auto.ru, Yandex Realty, and Yandex Maps.
- Banner in a new Yandex Browser tab
- Premium banner in search resultsβ
- Premium billboardβ
- Video
- Audio ads
- Banners on Yandex services
Banner in a new Yandex Browser tab
Yandex Browser's broad audience will see your banner. This will help you support your brand image and awareness while you generate and stimulate user demand.
Requirements for the banner design
Premium banner in search resultsβ
Your banner will be seen by the extensive Yandex Search audience in the right column of the search results. This will enable you to reach up to 85 million unique users. The format covers queries across popular categories, such as entertainment, finance, and cars, without competing with your performance ads.
Premium billboardβ
A display placement in Yandex services: Yandex Video, Yandex Images, Yandex Music, Kinopoisk, Yandex TV Program, Auto.ru, Edadeal, and more. The billboard is placed in the header of the service's page and accommodates the entire screen width.
Video
With video ads in Yandex Direct, you can reach a multi-million audience in the Yandex Video Network, including people who never watch TV. Video ads can help you improve your brand perception and awareness, generate interest in your brand, expand your reach, and increase sales. Many placement options and formats can help you solve a variety of tasks.
Serving video ads on sites and mobile apps of the Yandex Media Network, as well as sites and mobile apps of Yandex Advertising Network partners, in different formats: multi-roll, InStream, OutStream, or Interstitial videos. Learn more about the placement options.
Multi-roll ads are played before or after a video in the player on KinoPoisk, the biggest Russian-language portal about movies and shows. The ad can be 15 or 30 seconds long and placed on Kinopoisk presence sites (Kinopoisk, Yandex Afisha, Yandex TV Program, Yandex Video, and other Yandex services). Learn more about the placement options.
Audio ads
Audio clips are played between music tracks, podcasts on Yandex Radio and Yandex Music in desktop and mobile versions for users who don't have a subscription, and on Yandex partner sites.
Upload an audio file in the MP3, WAV, or M4A format with a duration from 5 to 30 seconds.
Banners on Yandex services
Placing banners on Yandex Afisha is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for banners in Media Services
Placing banners on KinoPoisk is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Moreover, page branding is available: this is a brand awareness ad format to reach an audience of movie lovers where you pay for an impression package.
Requirements for banners in Media Services
Placing banners on Yandex Music is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for banners in Media Services
Placing banners on Yandex TV Program is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for banners in Media Services
Auto.ru is one of the Russian internet's leading portals for placing car ads.
Thousands of motorists visit this site every day to buy or sell cars, find tires and wheels, get information about test drives, and learn the latest market news.
Requirements for advertising materials on Auto.ru
Yandex.Realty is an aggregator of ads for the purchase, sale, and lease of residential and commercial real estate. The service publishes ads from reliable sources: large and reputable real estate sites, professional databases, and verified ads from individuals.
Requirements for banners on Yandex Realty
Yandex Maps is a service that helps users navigate their city. It solves the everyday questions of millions of users every month. The main audience of Yandex Maps is men and women of various ages and interests who often move around the city: running errands, going to the movies, theaters, and restaurants, or meeting family and friends.
Requirements for banners on Yandex Maps
Learn more about the placement features and formats.
