Contents
Yandex Direct
Rules and moderation
Beginning advertisers
Campaign Wizard
Interface guide
Brand awareness ads: stimulating demand
Performance advertising: increase sales
Ads for products
Web+App scenario
Ads for mobile apps
Targeting: identify your target audience
Audiences
Turbo sites
Video Builder
Managing feeds
Statistics: evaluate efficiency of your ads
Manage campaigns
Payments and settlements
Technologies and services
Glossary
Yandex manager assistance
Feedback
Brand awareness ads: stimulating demand
Display banners
Video ads
Video banners
Display banner under the search bar
Campaigns with fixed CPM
Social ad
Display strategies
User profile
Genres and subjects
Campaign planning
Brand Lift
Search Lift β
Visit Lift β
Limit impressions by content type
Integration with third-party verifiers
Questions and answers
Campaigns with fixed CPM
Banner under the search bar β
Premium banner in search results β
Mini banner in search results β
Premium billboard β
Video
Audio ads
Banners on Yandex services
Banners on Yandex services
How to launch a campaign
Requirements for banners in Media Services
Requirements for advertising materials on Auto.ru
Requirements for banners on Yandex Realty
Requirements for Yandex Services
Requirements for Yandex Timetables
Requirements for banners on Yandex Maps
How to evaluate performance
Yandex Direct
Ad placement in search results
Yandex Advertising Network
Rules and moderation
Advertised subjects
Requirements for websites and ads
Notices and age restrictions
Technical limitations
Questions and answers on moderation
Beginning advertisers
Manual placement
Step 1. Create an account
Step 2. Create your first ad campaign
Step 3. Pay for ad placement
What's next
Professional assistance
Questions and answers
Campaign Wizard
Site advertising
Mobile app ad
Questions and answers
Interface guide
Questions about the interface
Traffic and bid volume
Access problems
Brand awareness ads: stimulating demand
Display banners
How to launch a campaign
HTML5 banner requirements
How to evaluate performance
Retargeting to a display campaign audience
Video ads
How to launch a campaign
How to evaluate performance
Retargeting to a video audience
Carousel in video ads
Video banners
Video banner templates
How to launch a campaign
Ad Builder
How to evaluate performance
Display banner under the search bar
Cost of placement
How to launch a campaign
Banner requirements
Design recommendations
How to evaluate performance
Retargeting to a display campaign audience
Campaigns with fixed CPM
Banner under the search bar β
How to launch a campaign
Requirements for banners
Design recommendations
Banner design for the mobile version
How to evaluate performance
Premium banner in search results β
How to launch a campaign
Requirements for banners
Design recommendations
How to evaluate performance
Mini banner in search results β
How to launch a campaign
Requirements for banners
Design recommendations
How to evaluate performance
Premium billboard β
How to launch a campaign
Technical requirements
Design recommendations
How to evaluate performance
Video
How to launch a campaign
Technical requirements for videos
How to evaluate performance
Audio ads
How to launch a campaign
How to evaluate performance
Banners on Yandex services
How to launch a campaign
Requirements for banners in Media Services
Requirements for advertising materials on Auto.ru
Requirements for banners on Yandex Realty
Requirements for Yandex Services
Requirements for Yandex Timetables
Requirements for banners on Yandex Maps
How to evaluate performance
Social ad
Placement of social ads by non-profit organizations
Placement of social ads by commercial organizations
Display strategies
Maximize impressions for lowest price
Lower cost for repeat impressions
Pay per view
Growth in Search queriesβ
Growth of site sessionsβ
Manual bid management
User profile
Genres and subjects
Campaign planning
Brand Lift
How the survey is run
How to launch Brand Lift
How to view results
Survey requirements
Search Lift β
How the survey is run
How to launch Search Lift β
Visit Lift β
How analysis is performed
How to launch Visit Lift β
Limit impressions by content type
Integration with third-party verifiers
Questions and answers
Performance advertising: increase sales
Text & Image ads
Types of ads
Create ads
Managing ad elements
Title and text
Images in ads
Carousel
Video
Sitelinks
Display link
Price in ads
Contact info in ads
The phone number of the organization
Callouts
Data from third parties
Action button
Promo
Setting impression criteria
Creating a separate campaign for impressions in ad networks
Impressions on mobile devices
Impression statistics
Image ads
Create ads
Ad Builder
Setting impression criteria
Impression statistics
Dynamic ads
Creating ads
Configuring dynamic text ad targets
Configuring filters
Impression statistics
Questions and answers
Search banners
Creating a banner
Setting impression criteria
Impression statistics
Ads in Telegram channels β
Display strategies
Maximum conversions
Maximum number of clicks
Portfolio strategy
Optimize clicks for a search banner
Maximum number of clicks with manual bids
Maximum conversions with a ROI limit
Goals and conversions
Conversion center
Offline conversions
Call conversions
Conversions
Impressions in ad networks. Questions and answers
Ads for products
Product campaigns
Placement requirements
Product gallery
How to launch product impressions
How to launch impressions for vehicles
Smart banners
Requirements for smart banners
Creating smart banners
Configuring filters
Impression statistics
Display strategies
Maximum conversions
Maximum number of clicks
Maximum conversions with a ROI limit
Questions and answers
Web+App scenario
Adding an app
Setting up an MMP
Setting up campaigns based on Web+App scenario
Ads for mobile apps
Tracking systems
Adding an app to the Yandex Direct list
Types of ads
Create ads
Ad design recommendations
Interactive banner requirements
Display strategies
Optimize conversions
Optimize clicks
Recommendations on setting up campaigns for iOS apps
Setting impression criteria
Audiences
Targeting by app category
Installations from alternative app stores
Impression statistics
Targeting: identify your target audience
Keywords
How to select keywords
Keyword planner
Negative keywords
Library of negative keywords
Symbols and operators
Keyword selection
Questions and answers
Templates. Creating similar ads
Suspending impressions for a specific keyword
Selecting ads by exact keyword match
Autotargeting
Geotargeting
Time targeting
Bid adjustments
Interests and habits
Using Yandex Audience segments
Audiences
Turbo sites
How to add a site
Turbo Page Constructor
Site design
Design recommendations
E-commerce
Using data from Yandex Business
Accepting requests using Yandex Messenger
Site settings
Call tracking
Statistics
Video Builder
Creating a video using a template
Batch creation of video ads
Creating a video from scratch
Managing feeds
Types of businesses and feeds
Feed requirements
Examples of feeds by categories
Add a feed
Validate a file
Statistics: evaluate efficiency of your ads
Conversions and profit: how advertising pays off
Attribution model
Overview
Standard reports
Report Wizard
“Search queries” report
Yandex Metrica
URL parameters
How to add URL parameters to a campaign
Using URL parameters in settings
Engaged session figures
Questions about statistics
Insufficient conversions
Questions about ad impressions
Manage campaigns
Tools for running large-scale campaigns
Yandex Direct API
Direct Commander
Yandex.Direct for mobile
Managing campaigns with XLS and XLSX files
Uploading campaigns from CSV files
Permissions