How Search Lift survey is performed
This survey analyzes the search activities of your target audience. The audience is divided into two groups:
- 90% — Group A (test group). These users are served the brand's ads.
- 10% — Group B (control group). These users are not served the ads.
Visit Lift is calculated by the formula:
, where
A is the average number of search queries related to the brand and its products specified in the survey, per user who saw your ads.
B is the average number of search queries related to the brand and its products specified in the survey, per user who didn't see your ads.
If this indicator is growing, that means the ads bring more clicks to your site.
Have questions?
Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.
