How Search Lift survey is performed
Search Lift analyzes the search activity of your campaign's actual audience.
A test group (50%) and a reference group (50%) are selected from the campaign's target audience, where the test group includes those who saw ads and the reference group includes those who are moving through the funnel stages in the same way as other users but who are not eventually served any ads.
The survey results are calculated using the formula:
Have questions?
Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.
