Video

Videos in ads are short videos (from 5 to 60 seconds long). Shoot your video and upload it when creating an ad. Videos can be displayed instead of images in Text & Image ads when served on suitable sites or in the Yandex Video Network. As with all Text & Image ads in Yandex.Direct, you only pay for clicks.

  1. Advantages
  2. How do I add a video?
  3. Recommendations for preparing the video
  4. How to find out the video ID
  5. Impression statistics
  6. Bid adjustments

Advantages

Visibility
By using video, you can make your ads more appealing and show off the advantages of your product or service. A colorful ad with a video attracts more attention than a static text ad.
Brand awareness

Ads with your own unique videos help you develop brand awareness and create relevant associations, connecting user emotions with your company or product.

Counting impressions using IAB and MRC

Yandex uses strict viewability criteria: video impressions count after two seconds, provided that at least 50% of the video player area* is continuously present in the viewable area of the screen.

How do I add a video?

You can add a video when you create or edit an ad. Under Video, upload a new video or select a previously added video from the gallery.

The video must meet the moderation rules and the technical requirements.

Technical requirements for video clips
Format MP4, WebM, MOV, QT, FLV, AVI
Size maximum 100 MB
Duration Between 5 and 60 sec
Aspect ratio 3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
Minimum resolution 360p
Recommended resolution 1080p
Video frame rate from 20 frames/second
Video codecs H.264, VP6F, VP8, Theora
Number of video tracks 1
Minimum quality 44 kHz, 16 Kbit/s, stereo
Audio codecs AAC, MP3, Vorbis
Number of audio tracks no more than 1
File codec avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Cover No

When serving ads on the Yandex Home page and relevant sites in the Yandex Advertising Network, the ad title, text, and link will be added to the video automatically.

In the Yandex Video Network, the title and text of the ad are displayed as follows:

  • They are not shown in the InStream format by default.
  • In the InPage format, they can be placed in the header above the video.

If your video doesn't contains a call to action or a description of your product or service, then we recommend that you add a title and text to your ad before serving it in the Yandex Video Network. To do this, enable the option: Display the title and text in the video for impressions in the Yandex Video Network. The title and text will be placed on top of the video, in the center of the block. Preview to see the result. If the title and text obscure viewing, disable the option.

When the option is enabled, the title and text are placed on top of the video in the following cases:

  • In the InStream format.
  • In the InPage format on pages having no text header above the video.

You can add only one video per ad.

Recommendations for preparing the video

Consider the ad player layout when preparing your video: in particular, the position and design of the click-through button. The button is fixed in the lower-left corner of the video. You can't change its color.

  • It's better to place the main ad content in the central part of the video with a margin of about 5% from the top and 18% from the bottom.
  • If your video needs a notice, put it in the lower 10% of the screen so that the buttons don't block the notice.
Example

The example applies to most formats. The range depends on the format and device. For example, the button is the smallest on the desktop if the user is watching a full-screen video. The button is the largest on a small smartphone screen.

How to find out the video ID

On the ad editing page, click under Video. In the window that opens, go to My creatives, hover over the desired video, and click .

Impression statistics

The statistics can help you evaluate effectiveness of your ads with videos. Compare the overall campaign data to find out how videos affected your conversion rate and how your goal cost and CPC changed when you added the new creative. Compare the performance of your videos on different sites using the Sites cross-section in the Report Wizard.

On various ad network sites, your ad may be served in different formats: with a video or with an image. In the Report Wizard, you can use the Formats cross section to compare CTR, conversion price, Cost per EC, and other ad performance indicators in various formats.

The system will register an impression for an ad with a video as soon as the first frame of the video displays. Clicks are registered when the title or button is clicked. If you want to see ads where users clicked on the video, go to Cross sections, choose Ad №, Click position. In Columns, select Clicks. Then filter by Formats → Video extension and Click position → title, button.

Learn more about evaluating campaign performance.

Bid adjustments

You can set bid adjustments to raise or lower your bid when serving ads with videos. The minimum bid with a coefficient is 50% less than the original bid. The maximum bid is equal to the original bid plus 1200%

Bid adjustments can be set in the campaign settings or on the ad group editing page. More information about bid adjustments.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the username you have contacted us from. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 (495) 780-65-20

Toll-free within Russia: 8 (800) 234-24-80, ext. 9

Attention.

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