Contents
Yandex Direct
Rules and moderation
Beginning advertisers
Campaign Wizard
Interface guide
Brand awareness ads: stimulating demand
Performance advertising: increase sales
Ads for products
Web+App scenario
Ads for mobile apps
Targeting: identify your target audience
Retargeting & Audiences
Managing feeds
Manage campaigns
Statistics: evaluate efficiency of your ads
Payments and settlements
Technologies and services
Turbo sites
For agencies
Glossary
Yandex manager assistance
Feedback
Brand awareness ads: stimulating demand
Display banners
Video ads
Video banners
Display banner under the search bar
Campaigns with fixed CPM
Social ad
Display strategies
User profile
Genres and subjects
Campaign planning
Brand Lift
Search Lift β
Visit Lift β
Target Lift β
Limit impressions by content type
Integration with third-party verifiers
Questions and answers
Campaigns with fixed CPM
Banner under the search barβ
Premium banner in search results β
Mini banner in search results β
Video banner in search results β
Premium billboard β
Video
Audio ads
Awareness advertising on Yandex services
Awareness advertising on Yandex services
How to launch a campaign
Requirements for a banner on Yandex services
Requirements for banners on Funtech
Requirements for advertising materials on Auto.ru
Requirements for Yandex Services
Requirements for Yandex Timetables
Requirements for banners on Yandex Maps
Requirements for Yandex Travel
How to evaluate performance
Yandex Direct
Ad placement in search results
Yandex Advertising Network
Ad labeling
Rules and moderation
Advertised subjects
Requirements for websites and ads
Notices and age restrictions
Technical limitations
Questions and answers on moderation
Beginning advertisers
Manual placement
Step 1. Create an account
Step 2. Create your first ad campaign
Step 3. Pay for ad placement
What's next
Professional assistance
Questions and answers
Campaign Wizard
Site ads
Promoting a business without a website
Questions and answers
Interface guide
Questions about the interface
Traffic and bid volume
Access problems
Brand awareness ads: stimulating demand
Display banners
How to launch a campaign
HTML5 banner requirements
How to evaluate performance
Retargeting to a display campaign audience
Video ads
How to launch a campaign
How to evaluate performance
Retargeting to a video audience
Carousel in video ads
Video banners
Video banner templates
How to launch a campaign
Ad Builder
How to evaluate performance
Display banner under the search bar
Cost of placement
How to launch a campaign
Banner requirements
Design recommendations
How to evaluate performance
Retargeting to a display campaign audience