Images in ads
You can add an image to an ad in a campaign that uses “Text & Image Ads” or “Ads for Mobile Apps”. A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.
Images are displayed in ad networks (YAN and ad exchanges) and the product gallery above search results (if a text and image ad also specifies the price). Bids for clicks on ads should not be less than the minimum value.
The appearance of an ad containing an image will differ depending on the campaign type:
The ad format depends on the settings of the website or network where the ad displays. Find out more about ad formats in the Yandex Advertising Network.
How to add an image
You can upload images when you're creating or editing an ad. To do this, on the ad editing page in the Ad extensions section, click and choose an upload method.
Technical requirements for images:
size — at least 450 pixels in length and width for text & image ads, at least 1,080 pixels for mobile app ads
Maximum file size — 10 MB.
Format — JPG, PNG or GIF (only the first frame will be used)
After you upload your image, you'll need to choose a format. The size ratio changes depending on the format: for standard images — from 1:1 to 4:3/3:4, for widescreen — 16:9. Check the visible area of the image. Click Save on the page with the selected format.
We recommend creating two options for each ad: one with a standard image and one with a widescreen image. That way your ads will be served on all available sites.
To successfully pass moderation, the image must meet the ad formatting requirements.
The image may be reduced or cropped to fit an ad block when it is served on a particular site.
You cannot add images when editing ads from a mobile device (using the mobile version of Yandex.Direct or the mobile app).