Advertised subjects

Some types of products and services can only be advertised if certain requirements connected to legal requirements and Yandex advertising policy are met. Products and services that are subject to mandatory certification, registration or licensing require a specific set of documents.

The package of documents may include copies of legal documents (licenses, certificates, and so on). We may also additionally request a letter of guarantee from you.

A list of required documents and other advertising information will be specified in the section dedicated to the category of your products or services.

Gambling

Alcohol products

Charitable organizations

Ad blockers

Bookmaking

Adult content

Hotel services

Government authorities and their services

Sensitive subjects

Baby food

Remote sale of prohibited products

Health and beauty

Copies of original products

Cryptocurrency

Lotteries and promotional activities

Mediation

Medicine and pharmaceuticals

Fake engagement

Narcotics and psychotropic substances, including their precursors

Realty

Online medical services

Weapons and products similar in construction to weapons

Food additives

Political advertising

Cigarettes, tobacco and accessories

Distressing content

Tourism

Services for motorists

Certification services

Financial services

Chemical substances

Esotericism and magic

Jewelry

An accepted set of documents is considered valid for all an account's ad campaigns with the same category and domain. You will need to resend the documents if you relaunch an ad campaign with a different account or domain. Please pay attention to the documents' period of validity. You must resend the documents when they have expired.

If one or more ads from an ad group is suspended, none of the ads in that group are served until the placement requirements have been met. To begin impressions for an ad group, you can disable the suspended ad or archive it.

You can find the list of categories of products and services which cannot be advertised on this page. Please make sure that your products/services do not fall into these categories.

Attention.

The full list of advertising rules and requirements can be found in the following documents: