Questions about the Yandex.Direct interface

To better manage your order, Yandex.Direct can send you messages concerning the status of your advertising campaign.

By default, the notifications are sent to the address you provided when registering with Yandex. Optionally, you can change the email address. You can also enter a separate email address for each campaign.

Change the notification address

The email address for notifications needs to be changed in the user settings and in the campaign settings.

The User settings link is located to the right of the ad campaign name on the My campaigns page. Add a new contact email address and save your changes.

On the campaign settings page in the section Notifications → Email notifications click Edit, enter a new email address and save your changes.

If your email address is already registered for notifications, then you can select it under "User settings" or "Ad campaign settings".

Attention.

Notifications are not sent to all registered email addresses, only to the one which is currently selected.

Configure notifications for two different addresses

To receive notifications at two different email addresses, you can enter one of them as your main one in the "User settings", and the other one in the ad campaign settings.

This can be done, as described above, in the Change notification address section.

Unsubscribing from Yandex.Direct notifications

It is technically impossible to unsubscribe from all Yandex.Direct notifications. We believe that it is vital to promptly notify advertisers about account transactions and the results of control checks in order to ensure that their campaigns are running smoothly.

What notifications can be disabled?

You can disable the following types of notifications:

1. Warnings about position changes.

   To turn off such notifications, you must edit the information in  your "User settings" and in the campaign settings.

   The User settings link is located to the right of the ad campaign name on the My campaigns page. Uncheck the box marked Get notifications about position changes and save your changes.

   On the campaign settings page in the section Notifications → Email notifications click Edit, uncheck the box marked Position change and save your changes.

2. Notifications about stopping upon reaching daily budget.

3. Notifications on preparedness of XLS reports.

   On the campaign settings page in the section Notifications → Email notifications click Edit, uncheck the necessary boxes and save your changes.

The available payment currencies, methods of payment for ad campaigns in Yandex.Direct, and additional tax charges depend on the country chosen.

I made a mistake when choosing the currency at the campaign creation stage. Can I change it?

It is too late to change the currency for this account. To select a different currency, you need to register a new username on Yandex and select the correct currency at the first stage of the campaign creation process.

If an advertising campaign already exists under your username, you can copy it and upload it to a new account using XLS files. To do this, first export the campaign as an XLS file from your current account and then upload the XLS file to your new account (under the XLS-file import tab).

Links in ads

Yandex.Direct automatically checks URLs for accessibility whenever you create or edit an ad. If a page is inaccessible or doesn't respond for more than 7 seconds, you will see an error notification. An ad containing this link cannot be saved until the issue with your site has been resolved.

If the URL specified in the Web Link field leads to tags, in the ad it will be replaced with the domain of the first redirect after the tag. The domain you specify will be displayed in your ad in all other instances.

While checking advertising materials, the Yandex.Direct robots may download the page specified in the Link to site field, or the end landing page, even if they are restricted from indexing in robots.txt or meta tags. If there's a large amount of advertising material on your site, the restriction of the Crawl-delay directive may also be exceeded.

The Yandex robot with useragent Mozilla/5.0 (compatible; YaDirectFetcher/1.0; +http://yandex.com/bots) is used to identify the subject matter of the ad to be displayed in the ad networks (YAN and ad exchanges). To prevent this, you can restrict access to some or all of your site using the following Yandex.Direct robots.text directive:

User-agent: YaDirectFetcher
Disallow: /

The Yandex robot with useragent Mozilla/5.0 (compatible; YaDirectFetcher/1.0; Dyatel; +http://yandex.com/bots) is used to check the website availability.

A single address and phone number for all of the ads in a campaign

Yes, you can do this in the campaign settings page. You can also delete all identical contact information for all ads at once.

How to compare multiple version of an ad, so as to choose the best one

Create a group consisting of different ads, but with all the same keywords and bid amounts. The system will display all the ads from the group in random order, and after some time it will display the ads with a higher CTR forecast for the specific impression more often.

How to edit a group of ads

From your campaign page, go to the All groups tab: there you can edit all your ad groups regardless of their status.

Please click the Edit group... link.

On the Edit ad group page, you may edit the existing ads or add new ones. A group may contain up to 50 ads.

Note.

• By clicking the Edit group... link on the Active tab, you will be able to edit only the active ads in the group. The same applies to the other tabs: Under moderation, Rejected, Discontinued, Drafts.

• Read about how to remove campaigns or ad groups in the How to delete campaigns or ad groups section.

Editing several ad groups

To edit several ad groups, check their boxes on the campaign page, and then choose the required action at the bottom of the page:

• Edit. This action enables you to edit ads, keywords or any other impression settings;

• Edit ad texts . This action enables you to edit only ads.

A page will open where you can edit ads in all the selected groups either one by one or using the the Mass changes button.

Note. By clicking the Active tab, you will be able to edit only the active ads in the selected groups. The same applies to the other tabs: Under moderation, Rejected, Discontinued, Drafts. You can edit all your ad groups under the All groups tab.

How to stop, launch, or archive ads

To perform any action with separate ads in a group, click the group name. After completing what you wanted, please click Save.

To cover all the ads in the group, click the appropriate links.

The action will apply only to those ads where it is permitted, e.g., you may archive only ads that are discontinued and drafts.

Note.

Ads that have been discontinued for more than 30 days are archived automatically.

Click Delete under the campaign name or Delete Group under the name of the ad group.

If the link doesn't appear in the interface it means that the campaign or ad group was active at some point (i.e. the status was Campaign in Progress) and it's not possible to delete them. In this case you can move campaigns that are no longer running to the Archive tab so that they don't distract you from managing your active ads. Just click on the Archive link under the name of the campaign.

An ad campaign may be archived if

• it is discontinued

• activation has ended

• there are not enough funds in the account

An ad campaign is archived automatically if

• there were no impressions for more than 30 days

• there are not enough funds in the account

• the ads in the campaign have not been edited for more than 30 days

Campaigns that were never active are removed automatically if they meet the following criteria:

• campaigns created more than a year ago

• no funds were added to either the campaign account or the shared account linked to the campaign

In most cases, the campaigns being automatically removed are currently stored in your archive as drafts. To save such campaigns for the future, simply unarchive the campaign and top up that campaign or the shared account.

You are working from a smartphone or tablet

You cannot add images if you are accessing Yandex.Direct from a mobile device. Please add images from your desktop or laptop computer.

You are working from a desktop computer or laptop

Please describe in detail the difficulties you entaged while adding images. If possible, please attach a screenshot.

Feedback

You can set the start date for your campaign on the campaign settings page. Automatic campaign launching will not work if, previously, the campaign had been manually stopped.

Ad text

Maximum number of characters including spaces:

Text & Image Ads

• title 1 — 35 characters and 15 punctuation marks (dots, commas, colons, semicolons, quotation marks and exclamation marks), with one word no more than 22 characters

• title 2 — 30 characters and 15 punctuation marks, with one word no more than 22 characters

• ad text — 81 characters and 15 punctuation marks, with one word no more than 23 characters

• link — 1024 characters (including protocol)

• link that displays — 20 characters (not including the domain)

Dynamic ads

• ad text — 81 characters including spaces and 15 punctuation marks, with one word no more than 23 characters

Ads for Mobile Apps

• title — 33 characters, with one word no more than 22 characters

• ad text — 75 characters, with one word no more than 23 characters

• link — 1024 characters (including protocol)

• tracking link — 1024 characters (including protocol)

Keywords

The number of keywords per group cannot exceed 200.

The number of characters for one keyword (including negative keywords) cannot exceed 4096. The “-!” operator is considered one character.

The number of words in one keyword cannot exceed seven, excluding stop words.

Note. If there is a “!” or “+” in front of a stop word, it is no longer considered a stop word.

Negative keywords in a group

A list of negative keywords can contain up to 4096 characters, not counting spaces. The number of words for one keyword cannot exceed seven.

Negative keywords in a campaign

A list of negative keywords can contain up to 20,000 characters, not counting spaces. The number of words for one keyword cannot exceed seven.

Groups of ads

Every ad campaign can contain up to 1000 groups.

Number of ads

Each group can include up to 50 ads.

Ad campaigns

It is possible to place up to 3000 campaigns on one account, of which no more than 1000 can be active (active campaigns are considered to be all campaigns not located in the archive).

Blocked websites

You can suspend ad impressions on specific content sites and in ad exchanges No more than 1000 entries can be added to the blocked list, which includes sites, apps, and ad exchange partner sites. You cannot opt out of your ads being served in Yandex and Mail.ru search products.

Since August 3, 2017, Autofocus became integrated as part of Yandex.Direct's algorithms. Autofocus and the option to add negative keywords will no longer appear in the interface.

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