Questions about the Yandex.Direct interface

Email notifications

To better manage your order, Yandex.Direct can send you messages concerning the status of your advertising campaign.

By default, the notifications are sent to the address you provided when registering with Yandex. Optionally, you can change the email address. You can also enter a separate email address for each campaign.

Change the notification address

The email address for notifications needs to be changed in the user settings and on the campaign edit page.

  • User settings: On the My campaigns page, click the username and select My settings. In the Email address for automatic notifications field, add a new contact email address and save your changes. If your email address is already registered for notifications, select it. Notifications are not sent to all registered email addresses, only to the one which is currently selected.
  • Campaign edit page: Under Advanced settings → Notifications → Email notifications, enter a new email address and confirm the changes.
Configure notifications for two different addresses

To receive notifications at two different email addresses, you can enter one of them as your main one in the "User settings", and the other one on the campaign edit page.

This can be done, as described above, in the Change the notification address section.

Unsubscribing from Yandex.Direct notifications

It is technically impossible to unsubscribe from all Yandex.Direct notifications. We believe that it's vital to promptly notify advertisers about account transactions and results of ad moderation in order to ensure that their campaigns are running smoothly.

What notifications can be disabled?

You can disable the following types of notifications:

  1. Warnings about position changes.

    To turn off these notifications, edit the information in your user settings and on the campaign edit page.

    • User settings: On the My campaigns page, click the username and select My settings. Disable the Get notifications about changes in traffic volume option and save your changes.
    • Campaign edit page: Under Advanced settings → Notifications, disable Change in traffic volume and confirm the changes.
  2. Notifications about stopping upon reaching daily budget.

  3. Notifications on preparedness of XLS reports.

    On the campaign edit page under Advanced settings → Notifications, disable the options you don't need and confirm the changes.

Edit ads

A single address and phone number for all of the ads in a campaign

Yes, you can do this on the campaign edit page. You can also delete all identical contact information for all ads at once.

How to compare multiple version of an ad, so as to choose the best one

Create a group consisting of different ads, but with all the same keywords and bid amounts. The system will display all the ads from the group in random order, and after some time it will display the ads with a higher CTR forecast for the specific impression more often.

How to edit a group of ads

On the My campaigns page, select the campaigns and go to the Groups tab, where you can edit all your ad groups regardless of their status.

Click Edit.

On the Edit ad group page, you can change regions and targeting criteria.

Note.

Read about how to delete campaigns or ad groups in How to delete campaigns or ad groups.

Editing ads within a group

To edit ads in one or more groups:

  1. On the My campaigns page, select the campaigns and click the Groups tab.
  2. Select the groups you want to edit and click the Ads tab.
  3. Select the ads and click Actions.
  4. In the menu that opens, select the desired action.

Learn more about bulk actions with ads.

Add an ad to a group

There are two ways to add an ad to a group:

  • Using the side menu:

    1. Click Add → Ads.
    2. Select a campaign and ad group.
    3. Click Create ad.
  • Using the Ads tab:

    1. On the My campaigns page, select the campaigns and click the Groups tab.
    2. Select the groups you want to edit and click the Ads tab.
    3. Click Add ad.

How to stop, launch, or archive ads

To apply an action to all the ads in the group, in the table header, enable the option that selects all ads. Click Actions and select the desired action.

To perform an action with individual ads in a group, select several desired ads and click Actions.

The action will apply only to those ads where it is permitted, e.g., you may archive only ads that are discontinued and drafts.

Note.

Ads that have been discontinued for more than 30 days are archived automatically.

To stop or start ads, you can use separate buttons at the bottom.

How to delete campaigns or ad groups

There are two ways to delete a campaign or ad group:

  • To the left of the campaign's or ad group's name, click  → Delete.
  • Select a campaign or ad group and click Actions → Delete.

If the option is unavailable, it means that the campaign or ad group was active at some point (that is, the status was “Active impressions”) and it's not possible to delete them. In this case, you can move campaigns that are no longer running to the Archive so that they don't distract you from managing your active ads. To do this, click Actions → Archive.

An ad campaign may be archived if

  • it is discontinued

  • activation has ended

  • there are not enough funds in the account

An ad campaign is archived automatically if

  • there were no impressions for more than 30 days

  • there are not enough funds in the account

  • the ads in the campaign have not been edited for more than 30 days

Campaigns that were never active are removed automatically if they meet the following criteria:

  • campaigns created more than a year ago

  • no funds were added to either the campaign account or the shared account linked to the campaign

In most cases, the campaigns being automatically removed are currently stored in your archive as drafts. To save such campaigns for the future, simply unarchive the campaign and top up that campaign or the shared account.

Cannot add images

You are working from a smartphone or tablet

You cannot add images if you are accessing Yandex.Direct from a mobile device. Please add images from your desktop or laptop computer.

You are working from a desktop computer or laptop

Please describe in detail the difficulties you entaged while adding images. If possible, please attach a screenshot.

Contact the customer service department

Advertising start date

You can set the start date for your campaign on the campaign settings page. Automatic campaign launching will not work if, previously, the campaign had been manually stopped.

Quantitative restrictions

Ad text

Maximum number of characters including spaces:

Text & Image ads
  • title — 35 characters and 15 punctuation marks (dots, commas, colons, semicolons, quotation marks and exclamation marks), maximum 22 characters per word

  • additional title — 30 characters and 15 punctuation marks, maximum 22 characters per word

  • ad text — 81 characters and 15 punctuation marks, maximum 22 characters per word (the ad text may be cut off depending on the display location)

  • link — 1024 characters (including protocol)

  • display link — 20 characters (not including the domain)

Dynamic ads
  • ad text — 81 characters including spaces and 15 punctuation marks, maximum 23 characters per word

Ads for mobile apps
  • title — 33 characters, maximum 22 characters per word

  • ad text — 75 characters, maximum 23 characters per word

  • link — 1024 characters (including protocol)

  • tracking link — 1024 characters (including protocol)

Keywords

The number of keywords per group cannot exceed 200.

Maximum of 4096 characters per keyword phrase (including negative keywords). Combination “-!” is counted as one character.

Maximum of 7 words per keyword phrase, excluding stop words.

Note. If there is a “!” or “+”in front of a stop word, it is no longer considered a stop word.
Negative keywords in a group

A list of negative keywords can contain a maximum of 4096 characters, not counting spaces. Maximum of 7 words per negative keyword.

Negative keywords for campaign

A list of negative keywords can contain a maximum of 20,000 characters, not counting spaces. Maximum of 7 words per negative keyword.

Groups of ads

Maximum of 1000 groups per ad campaign.

Number of ads

Maximum of 50 ads per group.

Ad campaigns

Maximum of 3000 campaigns per account, of which no more than 1000 can be active (active campaigns are considered to be all campaigns not located in the archive).

Sites with disabled impressions

You can block ad impressions on specific content sites and in ad exchanges. You can add a maximum of 1000 entries to the blocked list (including sites, apps, and ad exchange partner sites). You cannot opt out of your ads being served on the Yandex Home page or in Yandex search products.