Types of ads
A single campaign can have different types of ads. We recommend you try creating as many options as possible so that your ads can be served on all the available ad platforms.
![]() | An ad for advertising apps in search results |
![]() | Add a text with an image to emphasize the meaning of your ad |
![]() | Text & Image Ad with video extensions Transform your ads into pay-per-click video ads |
![]() | Tell users about your offer using one image |
![]() | An ad for advertising apps in search results |
![]() | Add a text with an image to emphasize the meaning of your ad |
![]() | Text & Image Ad with video extensions Transform your ads into pay-per-click video ads |
![]() | Tell users about your offer using one image |
Text ad in search results
Ads will only consist of a title, text and action button that leads to the app page in an app store. The titles and texts of ads must be of interest to the user or offer to solve a problem for them.
The ads are served in search results on mobile devices that are compatible with your app.
Text & Image ad with an image
A well-chosen image draws more attention to the ad and helps users understand your offer faster.
Image ads are served in ad networks (Yandex Advertising Network and ad exchanges), but not in search results.
Text & Image ad with video extensions
Video extensions turn your ads into short videos (15 second long). They are generated automatically and use the title, text, image and link from your ad. You can replace a generated video extension with another that has its own video background and audio. Users can choose to skip the video after five seconds.
Ads with video extensions are served in ad networks (in InPage and InStream blocks, and also in InApp blocks: full-screen banner and rewarded banner).
How to change a video extension
Image ad
Image ads tell your audience about your offer using a picture. They look like images that you click on to get to the advertiser's site and allow you to effectively combine the advantages of media exposure and content-advertising technology.
The ads can be served only on ad networks (YAN and external networks).