Types of ads
A single campaign can have different types of ads. We recommend you try creating as many options as possible so that your ads can be served on all the available ad platforms.
 | Ads for most apps |
 | Attract more attention to your ad using an image |
 | Transform your ads into pay-per-click video ads |
| Ads for most apps |
| Attract more attention to your ad using an image |
| Transform your ads into pay-per-click video ads |
Text only
Ads will only consist of a title, text and action button that leads to the app page in an app store. The titles and texts of ads must be of interest to the user or offer to solve a problem for them.
These ads display on search and in the networks, as well as on mobile devices that are compatible with your app.
With images
A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.
Image ads are served in ad networks (Yandex Advertising Network and ad exchanges), but not in search results.
With video extensions
Video extensions turn your ads into short videos (15 second long). They are generated automatically and use the title, text, image and link from your ad. You can replace a generated video extension with another that has its own video background and audio. Users can choose to skip the video after five seconds.
Ads with video extensions are served in ad networks (in InPage and InStream blocks, and also in InApp blocks: full-screen banner and rewarded banner).
How to change a video extension
