Types of ads
A single campaign can have different types of ads. We recommend you try creating as many options as possible so that your ads can be served on all the available ad platforms.
Ads will only consist of a title, text and action button that leads to the app page in an app store. The titles and texts of ads should be interesting to users or offer a solution to their problems.
These ads display on search and in the networks, as well as on mobile devices that are compatible with your app.
A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.
Image ads display on networks (Yandex Advertising Network sites and other ad exchanges), but not in ads on search results pages.