Types of ads

A single campaign can have different types of ads. We recommend you try creating as many options as possible so that your ads can be served on all the available ad platforms.


	Text ad in search results An ad for advertising apps in search results
	Text & Image ad with an image Add a text with an image to emphasize the meaning of your ad
	Text & Image Ad with video extensions Transform your ads into pay-per-click video ads
	Image ad Tell users about your offer using one image


	Text ad in search results An ad for advertising apps in search results
	Text & Image ad with an image Add a text with an image to emphasize the meaning of your ad
	Text & Image Ad with video extensions Transform your ads into pay-per-click video ads
	Image ad Tell users about your offer using one image

Text ad in search results

Ads will only consist of a title, text and action button that leads to the app page in an app store. The titles and texts of ads must be of interest to the user or offer to solve a problem for them.

The ads are served in search results on mobile devices that are compatible with your app.

How to write an appropriate text

Text & Image ad with an image

A well-chosen image draws more attention to the ad and helps users understand your offer faster.

Image ads are served in ad networks (Yandex Advertising Network and ad exchanges), but not in search results.

How to add images to ads

Text & Image ad with video extensions

Video extensions turn your ads into short videos (15 second long). They are generated automatically and use the title, text, image and link from your ad. You can replace a generated video extension with another that has its own video background and audio. Users can choose to skip the video after five seconds.

Ads with video extensions are served in ad networks (in InPage and InStream blocks, and also in InApp blocks: full-screen banner and rewarded banner).

How to change a video extension

Note. Video ads are also available for ads for mobile apps. Unlike video extensions, you can create a separate ad group for them to manage their bid. You can also create a separate campaign for them to fully control video ad impressions and budget spending. Moreover, you can add a title and text matching a specific creative to your video ad. More information about video ads.

Image ad

Image ads tell your audience about your offer using a picture. They look like images that you click on to get to the advertiser's site and allow you to effectively combine the advantages of media exposure and content-advertising technology.

The ads can be served only on ad networks (YAN and external networks).