Managing representatives

You can distribute the work on your ad campaigns between several accounts which are called representatives. There are no restrictions on the total number of representatives you can have.

A representative can have one of the following access levels:

  • Full access: Editing and changing ads, viewing statistics, transfering funds, paying for campaigns, and so on.
  • Read only: Viewing the ad campaign settings and statistics, without access to the balance and payment.

One of the representatives is appointed chief representative. In addition to working on campaigns, the chief representative registers and removes other representatives.

The chief representative can change the access levels of other representatives. You can only grant full access to usernames that are not registered in Yandex Balance.

Register representatives

Only the chief representative can register a representative. In the side menu, click Information → Your representatives.

Enter the username which has not been used for working in Yandex Direct, and the necessary personal information. Select the access level for the representative. You can change it whenever your need to.

Attention. Yandex recommends using only accounts that you have registered in Yandex yourself.

A representative with full access can manage ad campaigns in both Yandex Direct and other commercial services in Yandex.

Remove representatives

Only the chief representative can remove a representative. To do this, click on the corresponding link next to a username on the representatives page. Removed representatives will lose their access to ad campaign management not only in Yandex Direct, but also on other Yandex commercial services.

You can view all the representatives that were deleted in the Deleted representatives tab. If the removed representative hasn't created their own campaigns, you can restore them. To do this, click Restore next to the representative's username in the list.

Changing the chief representative

The chief representative can appoint another representative as chief. To do this click Change chief representative, choose a username from the list and click Appoint.

The previous chief representative can continue working with campaigns, but can no longer manage other representatives.


A representative will only receive notifications about the campaigns where their email address is specified. The chief representative may permit a representative to receive notifications for all campaigns. To do this, click Edit next to a username on the representatives page.

The chief representative will receive notifications for all campaigns.

Have questions?

Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 (495) 780-65-20

Russian regions: 8 (800) 700-47-45 (toll-free within Russia)


To access campaigns, the customer service specialist will need your PIN.