Smart banners are currently in beta testing. Access to creating smart banners is currently limited. Contact your Yandex manager for help, or refer to the services of your ad agency.
Smart banners are Yandex.Direct's new pay-per-click display format. Smart banners are served only in ad networks (Yandex Advertising Network and ad exchanges).
To create a smart banner, add a file with a list of products (called a feed) and configure the visual design. Yandex.Direct will analyze the feed content and will automatically create an interactive banner that will display product offerings to users based on their interests.
Smart banners may look like this in ad networks:
You can create smart banners for retail products, realty, automobiles, hotels, and flights.
Benefits of Using Smart Banners
- Capture users' attention
- You can drive more traffic to your website and boost sales with smart banners' interactivity and attractive visual design. In smart banners, product offerings are selected individually for each user at the time of impression, based on that user's interests.
- Simplify ad creation
- You do not have to select keywords and ad texts for each product on your website. Yandex.Direct will automatically create smart banners with your selected product offerings.
- Smart banners are regularly and automatically updated
- You can set up your feed to upload automatically. This will make sure that your ads are always up to date.
- Pay-per-click display advertising
- You pay only when users click through to your website and not for impressions. At the same time, you decide which indicator to optimize – the average CPC or average CPA.