Smart banners are interactive banners with dynamic content. They can be targeted at users who viewed products on your site or showed interest in similar products. Smart banners display in networks (the Yandex Advertising Network and ad exchanges) and on search sites.
To create a smart banner, you need to add a file with a list of products (called a feed) and configure the visual design. Yandex.Direct analyzes the content of a feed and automatically creates a smart banner and separate ads for each product offering.
You can create smart banners and separate ads for any product categories (with the exception of those listed in the requirements).
Benefits of Using Smart Banners
- Capture user attention
- The interactivity and visual design of smart banners can help you drive more traffic and boost sales. In smart banners, product offerings are selected for each user at the time of impression, based on that user's interests.
- Simplify ad creation
- You do not have to select keywords and ad texts for each product on your website. Yandex.Direct will automatically create smart banners with your selected product offerings.
- Regular and automatic updates
- You can set up your feed to upload automatically. This will make sure that your ads are always up to date.
- Pay-per-click display advertising
- You pay only when users click through to your website and not for impressions. In this case you can use strategies to configure impressions in accordance with ad campaign goals.