How to launch a display campaign

Click Add campaign. Select your advertising goals:

  • In the Campaign Wizard, click Recognition and reach.
  • In the expert mode, click Reach in Yandex Advertising Network.

Enter the site URL.

Step 1. Create an ad

Upload banners from your computer. You can use HTML5 banners or image files.

Banners must meet the technical requirements:

Maximum file size 150 KB
File type

ZIP (for HTML5 banners)

Technical requirements for HTML5 banners

JPG, PNG or GIF (for images)

Size in pixels 160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120

You can use both videos and banners in a campaign at the same time.

Step 2. Define your audience
  1. Select the display regions.

  2. Specify the user profile: this is the set of characteristics of the users that you want to serve your ads for. You can combine the following criteria:

    • Demographic profiles.
    • Interests.
    • Habits and behavior.

In the section on the right, you'll see the total number of unique users that match the characteristics specified in this step.

If you have multiple targeting criteria, their targetings overlap. For example, if you select both interests and devices in settings, then the selected audience will satisfy both criteria. This might decrease your campaign reach.

Inside a targeting criteria, targetings are combined. For example, if you enter multiple interests, the audience that has at least one of them is selected. This increases your campaign reach.

Step 3. Enter a budget and choose a strategy
  1. Specify the start and end date of the campaign.

  2. Set your budget for this period.

  3. If the campaign meets the Brand Lift criteria, run the Brand Lift survey.

  4. Choose a strategy:

  5. Enter the CPM

    The section on the right will show the forecast of impressions for your campaign for the given budget and sizes of banners. The system will analyze all the settings and offer an updated recommendation for the CPM that will let you effectively use your budget during the period.

  6. You can also cap impression frequency to limit how many times your campaign ads can be served to the same user.

Create a display campaign

Reach forecast in the old interface

At the audience selection step, you will see the estimated reach. This will help you evaluate the weekly number of users that could potentially see ads from a particular group. The estimate shows two values:
  • On the right — the total number of users. The number depends on the display regions you selected in the campaign settings, list of prohibited sites, and ad inventory adjustments.
  • On the left, you'll see the number of users that could potentially see banners from the group. User profile settings, uploaded banner settings, display regions set for the ad group, and ad inventory adjustments are taken into account.

The values are also affected by disabling impressions for specific users through bid adjustments (minus 100%) set for a campaign or group. Weather bid adjustments are ignored.

Any changes you make to the campaign or ad settings immediately affects estimated data so you can evaluate your potential audience reach.

The estimation might not be available if you used the following when setting up your profile:
  • A Yandex Audience segment based on location data (learn more in Yandex Audience Help).
  • A Yandex Audience segment that was created less than 6 hours ago or more than two weeks ago and was not used in Yandex Direct.
  • Bid adjustments for weather.

Ad moderation and launching a campaign

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad.

Moderators will check whether the ad follows the guidelines. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Ad serving will begin as soon as Yandex receives your payment.

After you launch your campaign, you can view what your ads look like on a site.

Learn more