How to launch a display campaign

Click Add → Campaign. Select your advertising goals:

  • In the Campaign Wizard, click Recognition and reach.
  • In the expert mode, click Reach in Yandex Advertising Network.

Enter the site URL.

Step 1. Create an ad

Upload banners from your computer. You can use HTML5 banners or image files.

Banners must meet the technical requirements:

  • Maximum file size: 512 KB.
  • File type:
  • The size of an HTML5 banner must exactly match the size of the ad block (see the table). The size of a image creative in pixels can be two or three times larger.

    Size of an ad block in pixels Recommended sizes of image creatives served on screens with a high pixel density
    160 × 600 320 × 1200 or 480 × 1800
    240 × 400 480 × 800 or 720 × 1200
    240 × 600 480 × 1200 or 720 × 1800
    300 × 250 600 × 500 or 900 × 750
    300 × 300 600 × 600 or 900 × 900
    300 × 500 600 × 1000 or 900 × 1500
    300 × 600 600 × 1200 or 900 × 1800
    320 × 50 640 × 100 or 960 × 150
    320 × 100 640 × 200 or 960 × 300
    320 × 480 640 × 960 or 960 × 1440
    336 × 280 672 × 560 or 1008 × 840
    480 × 320 960 × 640 or 1440 × 960
    728 × 90 1456 × 180 or 2184 × 270
    970 × 250 1940 × 500 or 2910 × 750
    1000 × 120 2000 × 240 or 3000 × 360

You can use both videos and banners in a campaign at the same time.

Add the ADFOX tag or Yandex Metrica pixel to count ad impressions.

To specify a single tag for all banners, on the Configure all tab, enter the ADFOX tag or specify a link to the Yandex Metrica pixel. The tag or pixel must include the %random% macro. They must also support HTTPS. The maximum number of tags is 4.

You can also enable impression counting for each banner on the Configure individually tab.

Step 2. Define your audience
  1. Select the display regions.

  2. Specify the user profile: this is the set of characteristics of the users that you want to serve your ads for. You can combine the following criteria:

    • Demographic profiles.
    • Interests.
    • Habits and behavior.

In the section on the right, you'll see the total number of unique users that match the characteristics specified in this step.

If you have multiple targeting criteria, their targetings overlap. For example, if you select both interests and devices in settings, then the selected audience will satisfy both criteria. This might decrease your campaign reach.

Inside a targeting criteria, targetings are combined. For example, if you enter multiple interests, the audience that has at least one of them is selected. This increases your campaign reach.

Step 3. Enter a budget and choose a strategy
  1. Specify the start and end date of the campaign.

  2. Set your budget for this period.

  3. Choose a strategy:

  4. Enter the CPM

    The section on the right will show the forecast of impressions for your campaign for the given budget and sizes of banners. The system will analyze all the settings and offer an updated recommendation for the CPM that will let you effectively use your budget during the period.

  5. Set up impression restrictions if needed:

    • enable and configure your ad impression frequency per user
    • set impression limits by content type
    • exclude specific sites
    • select the types of devices to serve ads on
Step 4. Enable advertising analytics

If the campaign meets the Brand Lift or Search Liftβ criteria, run the surveys.

As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It then uses this token to aggregate all your placement data and transmit it to the Unified Internet Advertising Registry (ERIR). Learn more about ad labeling.

Create a display campaign

Reach forecast in the old interface

At the audience selection step, you will see the estimated reach. This will help you evaluate the weekly number of users that could potentially see ads from a particular group. The estimate shows two values:
  • The total number of users is shown on the right. The number depends on the display regions you selected in the campaign settings, list of prohibited sites, and ad inventory adjustments.
  • On the left, you'll see the number of users that could potentially see banners from the group. User profile settings, uploaded banner settings, display regions set for the ad group, and ad inventory adjustments are taken into account.

The values are also affected by disabling impressions for specific users through bid adjustments (minus 100%) set for a campaign or group. Weather bid adjustments are ignored.

Any changes you make to the campaign or ad settings immediately affects estimated data so you can evaluate your potential audience reach.

The estimation might not be available if you used the following when setting up your profile:
  • A Yandex Audience segment based on location data (learn more in Yandex Audience Help).
  • A Yandex Audience segment that was created less than 6 hours ago or more than two weeks ago and was not used in Yandex Direct.
  • Bid adjustments for weather.

Ad moderation and launching a campaign

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad.

Moderators will check whether the ad follows the guidelines. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Ad serving will begin as soon as Yandex receives your payment.

After you launch your campaign, you can view what your ads look like on a site.

Learn more

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.