How to launch Search Liftβ
The Search Lift survey is available for new display campaigns with banners and videos, including non-skippable videos, but only in the new campaign creation interface.
Search Lift launches at campaign startup and concludes approximately ten days after the impressions have ended. You can enable the survey only for the campaigns that were created in the new display campaign interface and have no impressions yet.
Step 1. Prepare an ad campaign
Create a new display campaign, specify the main parameters and add ads to it.
Required criteria for Search Lift analysis:
- Campaign duration is at least 7 days.
- Names of the surveyed brands and their products.
Step 2. Set up the survey
In the campaign settings, in the Ad analytics section, under Search Lift, specify the objects of your survey:
- Brand names: Enter up to three names, each consisting of a maximum of 50 characters including spaces. For example, Yandex Station. To add a new name, click in the field next to it.
Your advertised offer: List up to five names of products or services. For each name, use a maximum of 50 characters including spaces. For example, smart speaker or Yandex Station speaker. The product or service is automatically associated with the brands that you entered in the field above. To add a new name, click in the field next to it.
Search queries based on the specified brands and advertised offers are selected by semantic matching. That is, the query can include not only a name but its synonyms, rephrasings, and mistypings.
Step 3. Submit your campaign for moderation
If the campaign has passed moderation, the survey will start automatically. Once you start your campaign, you can't change names in the Search Lift section.
What's next
Search Lift ends about ten days after the end of your campaign.
The survey results are shown on the campaign page. In the Search Lift section, you can see the following data:
Total search activity growth.
Individual growth for specific brands and products.
A list of queries selected for the survey, separately for each brand and each product of the brand. Click it to see detailed figures. The list can include up to 1000 keywords.
By running the survey, you can keep track of your most popular keywords. You can use them when setting up performance ads.
The accuracy of Search Lift results depends on the amount of collected data. That's why we do not recommend stopping the campaign earlier than after 2–4 weeks. There might be not enough data to get any conclusive results before that. The survey might fail to generate data if no visible growth has been demonstrated.
