Ad impression criteria
You can serve your ads to a pre-selected audience. Just set up your ad impression criteria:
-
Targeting by mobile app interests (for mobile app ads).
- User profile (for display campaigns)
-
Text ad targets (for dynamic text ads)
-
Filters (for dynamic ads and smart banners).
The table below shows what impression criteria are available for each type of campaign.
| Text & Image Ads | Ads for Mobile Apps | Dynamic ads | Smart banners | Search banners | Display campaigns | |
|---|---|---|---|---|---|---|
| Keywords |
|  |  | | | |
| Autotargeting |
| | | | | |
| Retargeting & Audiences |
| | | | | |
| Mobile app interests |
| | | | | |
| User profile | | | | | | |
| Dynamic text ad targets |
| | | | | |
| Filters |
| | | | | |
| Text & Image Ads | Ads for Mobile Apps | Dynamic ads | Smart banners | Search banners | Display campaigns | |
|---|---|---|---|---|---|---|
| Keywords |
| | | | | |
| Autotargeting |
| | | | | |
| Retargeting & Audiences |
| | | | | |
| Mobile app interests |
| | | | | |
| User profile | | | | | | |
| Dynamic text ad targets |
| | | | | |
| Filters |
| | | | | |
