Targeting: identify your target audience
You can serve your ads to a pre-selected audience. Just set up your ad impression criteria:
Targeting by mobile app interests (for mobile app ads)
Short-term interests and habits (for Text & Image ads).
- User profile (for display campaigns)
Text ad targets (for dynamic text ads)
Filters (for dynamic ads and smart banners)
The table below shows what impression criteria are available for each type of campaign.
| Text & Image ads | Ads for mobile apps | Dynamic ads | Smart banners | Search banners | Media campaigns | |
|---|---|---|---|---|---|---|
| Keywords |
|  |  | | | |
| Autotargeting |
| | | | | |
| Retargeting & Audiences |
| | | | | |
| Mobile app interests |
| | | | | |
| User profile | | | | | | |
| Targeting criteria |
| | | | | |
| Filters |
| | | | | |
| In-app events | | | | | | |
| Text & Image ads | Ads for mobile apps | Dynamic ads | Smart banners | Search banners | Media campaigns | |
|---|---|---|---|---|---|---|
| Keywords |
| | | | | |
| Autotargeting |
| | | | | |
| Retargeting & Audiences |
| | | | | |
| Mobile app interests |
| | | | | |
| User profile | | | | | | |
| Targeting criteria |
| | | | | |
| Filters |
| | | | | |
| In-app events | | | | | | |
