Ad impression criteria
You can serve your ads to a pre-selected audience. Just set up your ad impression criteria:
-
Targeting by mobile app interests (for mobile app ads).
- User profile (for display campaigns)
-
Text ad targets (for dynamic text ads)
-
Filters (for dynamic ads and smart banners).
The table below shows what impression criteria are available for each type of campaign.
| Text & Image Ads | Ads for Mobile Apps | Dynamic ads | Smart banners | Media-contextual banner | Display campaigns | |
|---|---|---|---|---|---|---|
| Keywords |
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|
| Autotargeting |
|
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|
| Retargeting lists |
|
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|
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| Mobile app interests |
|
|
|
|
|
|
| User profile |
|
|
|
|
|
|
| Dynamic text ad targets |
|
|
|
|
|
|
| Filters |
|
|
|
|
|
|
| Text & Image Ads | Ads for Mobile Apps | Dynamic ads | Smart banners | Media-contextual banner | Display campaigns | |
|---|---|---|---|---|---|---|
| Keywords |
|
|
|
|
|
|
| Autotargeting |
|
|
|
|
|
|
| Retargeting lists |
|
|
|
|
|
|
| Mobile app interests |
|
|
|
|
|
|
| User profile |
|
|
|
|
|
|
| Dynamic text ad targets |
|
|
|
|
|
|
| Filters |
|
|
|
|
|
|